Wuffes, a dog supplement brand that launched in 2020, announced it is now available at Petco stores nationwide and on petco.com, marking the company's first large-scale retail partnership.
The following products are now available at petco.com:
- Hip & Joint Chews — available in breed-specific formulations for dogs under 65 lbs. and over 65 lbs.; the large breed formula contains 1,997 mg of active ingredients per chew, including glucosamine, MSM, chondroitin, hyaluronic acid and green lipped mussel
- Joint Liquid — features UC-II collagen
- Multivitamin Chews — contains 23 ingredients
- Calming Chews — melatonin-free; contains Relora, a botanical complex
- Probiotic Chews — formulated with ProbioSEB CSC3, delivering 2 billion CFU per chew alongside a prebiotic complex
- Allergy & Itch Chews — includes IgG colostrum, turkey tail mushroom, quercetin, omega-3s and vitamin E
- Omega-3 Fish Oil — sourced from Alaskan pollock
All Wuffes supplements are NASC certified.
The Hip & Joint Chews and Joint Liquid are also available in more than 1,400 Petco stores. The remaining supplements are currently stocked at 180 select locations, with a broader rollout planned for this summer.
"Wuffes was built on a simple belief — better ingredients, better science, better results. We've been deliberate about our national retail expansion, and Petco is where that journey begins," said Jonny Purcell, president of Wuffes. "Their customers expect quality and their team understands what we've built. This strategic partnership gives us the opportunity to bring that to millions more dogs across the country. That's what we've been building toward."
Since its founding, Wuffes has sold exclusively through direct-to-consumer and marketplace channels, ranking No. 400 on the 2025 Inc. 5000 list of fastest-growing private companies. The company said it has served more than 750,000 dogs to date.
"We're thrilled to be the first major retailer to bring Wuffes to a national audience," said Jenny Wolski, senior vice president of merchandising at Petco. "Wuffes has earned its cult following for a reason — the loyalty of their online community is a testament to the quality and efficacy of their products. This makes them a powerful addition to our industry-leading supplement selection."
According to the company, 20% of Wuffes' existing subscribers were already Petco shoppers before the retail launch.
Wuffes products are also available at Hollywood Feed, wuffes.com, Amazon and Chewy.
