Product Launches
Native Pet launches first cat supplement line
Pet supplement brand, previously focused on dogs, introduced five daily chews for cats developed by its in-house formulator.
Brown and white cat wearing green collar scratching face next to Native Pet Immune supplement container
Brand Insights
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Intralox
The Intralox Series 2100 ZERO TANGENT™ Radius Flat Top belt maintains product orientation through tight conveyor turns while maximizing space and safely handling delicate products and packages.
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Product Launches
Wuffes launches dental powder with SuperYolk IgY technology
The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.
Black and tan dog chewing on stick next to Wuffes dental powder product on grass
Product Launches
Fera Pets launches longevity supplement for dogs
The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.
Golden-colored dog sniffing Fera Pets Longevity supplement jar on wooden floor near window
Mergers and Acquisitions
CompletePet acquired by Blue Sea Capital
The Miami, Florida-based soft chew, topical and dental product maker moves to new ownership after a five-year growth run under Align Capital Partners.
Pet Food Recalls
Vets Plus recalls Fi dog supplements over Salmonella risk
Company is pulling two lots of dog supplements after an ingredient supplied to its manufacturer showed potential Salmonella contamination.
Pet food recall notice with brown kibble pile and red warning text
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
Supplements Supplier Brief
PetDomain rebrands from ThorneVet, launches pet supplements
Family-owned company has rebranded from ThorneVet and launched a veterinarian-formulated supplement line with 38 products.
Product Launches
Host Defense launches mushroom supplement for pets
New powder formula targets immune function and whole-body wellness in dogs and cats.
Host Defense Mushrooms 100-day immune support supplement for dogs and cats with mycelium powder blend
Supplements Supplier Brief
Native Pet names Ariel Stoddard first CMO
The pet supplement company hired its first chief marketing officer as it moves into a new phase of growth.
Native Pet blue wordmark logo with decorative dot accent
Product Launches
New tool targets Amazon marketplace compliance risk
Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.
Apex Compliance logo featuring blue geometric triangles and registered trademark
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
Austin and Kat mushroom supplements including Lion's Mane, 7 Mighty Mushrooms, and Turkey Tail extracts displayed on forest moss.
Supplements Supplier Brief
ADM research explores gut-metabolic axis for pet postbiotics
In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.
Digital illustration of dog microbiome showing digestive system, bacteria, and organ health connections with neon color-coded pathways.
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