Supplements Supplier Brief
Wuffes launches full supplement line at PetSmart stores
Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.
Wuffes products are now available at wuffes.com, Amazon, PetSmart and Chewy.
Brand Insights
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Petfood Industry
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Helping you navigate the evolving pet supplements industry
Supplements Supplier Brief
UniChem hosts canine detection training, highlights NASC quality
The Ontario, California, Police Department's explosive detection canine unit trained inside UniChem's active facility, where the teams were introduced to NASC quality standards.
UniChem hosted teams from the local police department's canine explosive detection unit for a real-world training exercise at its facility in Ontario, California, in April.
Supplements Supplier Brief
Native Pet launches UC-II joint supplement for dogs
Hip+Joint Advanced Care features undenatured type II collagen as its anchor ingredient.
Native Pet Next Gen Joint Care News
Pet Food News
Hill's Global Symposium to explore gut-skin axis in pets
Hill's Pet Nutrition's free annual virtual event for veterinary professionals will focus on microbiome research and dermatological health.
Pet Food Marketing and Branding
Pet Honesty launches brand promise, pledges $1 million in donations
Pet supplement brand is committing to product donations and a new science-validation framework.
The Honest Difference Dog Supplement
Research Notes
Studies: Postbiotic ingredient reduces canine bad breath compounds
Two new peer-reviewed studies expand the clinical evidence base for Kingdom's Superculture Pet Oral, a postbiotic used by more than a dozen pet food and supplement brands.
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Supplements Supplier Brief
Fera Pets supplements expand into Petco stores nationwide
The veterinarian-founded pet supplement brand is now available at Petco locations across the country.
Pet Food Marketing and Branding
Wuffes dog supplements launch nationwide at Petco
The digitally native brand marks its first major retail partnership with the pet specialty chain.
Since its founding, Wuffes has sold exclusively through direct-to-consumer and marketplace channels.
Pet Food Ingredients
Study: Novel postbiotic ingredient improves stool quality in dogs
A 28-day clinical trial found that dogs receiving a postbiotic ingredient from Kingdom showed improvement in stool consistency compared to a placebo group.
Dog Running In Water Artyangel Pixabay
Research Notes
Research shows trace mineral form affects canine mobility, exercise recovery
A Petfood Forum 2026 Tech Talk presentation detailed findings from multiple Zinpro-funded studies examining how trace mineral form affects mobility outcomes in dogs.
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Petfood Forum News
Layn Natural Ingredients to showcase botanical extracts at Petfood Forum
Company will feature its TruGro line and branded ingredients at Booth #2336 in Kansas City, April 27–29.
Supplements Supplier Brief
NaturVet names Kristy Murphy chief revenue officer
Murphy brings more than 20 years of pet industry experience to the role.
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