Veterinarians and the pet food industry: Building bridges

Learn about the current state of the veterinary–pet food industry partnership, and what can be done to continue building bridges for this vital relationship.

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Happy young pet owner consulting with African-American male veterinarian in blue medical scrubs sitting on squats in front of her
Happy young pet owner consulting with African-American male veterinarian in blue medical scrubs sitting on squats in front of her
Veterinarians and the pet food industry have the same goals for pets. How can communication be improved between the two groups so everyone wins? |SeventyFour I iStock.com

Veterinarians are often seen as the “front line” when it comes to companion animal nutrition, if for no other reason than they’re the ones with the most direct communication link to pet owners concerned about their animals’ well-being. But pet owners also look to pet food for everything from basic nutrition requirements to preventive health to help with treating any number of concerns or ailments. That makes it all the more important to ensure that the veterinary space and the pet food space are not only on the same page but also consider themselves to be partners in promoting the best companion animal nutrition has to offer.

Hill’s latest venture, the Hill’s Veterinary Academy, takes full advantage of the technology that Dr. Karen Shenoy, DVM, says has changed the landscape of communication and allows the pet food industry to get more impact in terms of the number of people being reached. | Courtesy Hill’s Pet Food

Purina CentreSquare is just one of the many resources available for veterinarians and their teams on the Purina Institute website, which focuses on scientific communications. | Courtesy Nestlé Purina PetCare

 

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