Jinx: democratizing the humanization of pet food

This premium brand wants accessibility for all pet owners when it comes to quality nutrition for their animals.

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Flat-lay food styling with croissants, blueberries, granola bowl, and branded condiments on green background
Jinx has expanded its offerings to include everything from dry and wet food to treats and meal toppers, taking advantage of the customization trend and ensuring there’s something for everyone.
Jinx
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The pet food industry is becoming increasingly tiered: There are the economy options, the mid-range lines and the superpremium brands. All have different goals and different price points, but not all pet owners have access to all options.

Jinx wants to change that.

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