Buddy Bites’ goal: Feed all shelter dogs in Asia

Buddy Bites is based in Hong Kong with European-made dog food, giving this multinational company a unique perspective on both quality and consumers.

“We provide a premium product that the modern consumer demands while demonstrating an ethical approach that they can feel good about,” says Buddy Bites co-founder Chris Lee. “Most of the incumbents in the space have not evolved over the past 30 to 40 years, but the consumer has. Millennials and Gen Z are taking up a far larger portion of the market, changing what it means to be a pet parent, yet hardly any brands in Asia cater to this cohort. If we continue to provide high-quality nutrition and great customer experience, we trust retention will remain strong.”