Good Boy Goodies founder ArrKeicha Danzie, pictured here with company mascot Mr. Chubb, is carving a unique path in pet treats by targeting innovative retail spaces, including airport concourses, rest stops, specialty boutiques and farmers markets.
Good Boy Goodies
Packaged Facts’ 2025 report, “Pet treats and chews in the US, 6th edition,” foretold a challenging year for pet treats, and with good reason. According to the report, the $12.8 billion U.S segment saw just 3% growth in 2024 after “years of high single- and double-digit increases,” noting that “burdened by persistently high prices in all consumer categories, pet owners are beginning to scale back on ‘nice to have’ products and focus their spending on necessities.” This sentiment has remained true throughout 2025, leaving those participating in a richly diverse segment of the pet market to figure out how to both differentiate themselves from their competitors and attract consumers paying close attention to their expenses.
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