Nulo: Animal nutrition meets love for pets

A clear mission and a commitment to constant improvement keep Nulo in the premium pet food game.

January 8, 2026

Nulo founder and CEO Michael Landa launched his company with the ideas of superior animal nutrition and long-term pet health at its core.

Nulo founder and CEO Michael Landa launched his company with the ideas of superior animal nutrition and long-term pet health at its core.

Nulo Pet Food

From the start, Nulo Pet Food has been a champion for superior nutrition that pets will enjoy. The importance of peak nutrition was a given for Founder and CEO Michael Landa, a biomedical engineer and former athlete.

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Pet Food Company Profiles

Good Boy Goodies: A transformative year for pet treats

This Georgia, U.S.-based pet treats company is carving its own path, from farmers markets to international airports.

Good Boy Goodies founder ArrKeicha Danzie, pictured here with company mascot Mr. Chubb, is carving a unique path in pet treats by targeting innovative retail spaces, including airport concourses, rest stops, specialty boutiques and farmers markets.

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KLN Family Brands: 60+ years in, still growing with purpose

This multi-brand company aims to meet pet owner needs while staying true to its philanthropic mission.

KLN Family Partners works with multiple organizations and has even launched its own, The Spot, to make a difference for both pets and people. Pictured is Luka, a rescue from a local Minnesota humane society.

Pet Food Company Profiles

Buddy Bites’ goal: Feed all shelter dogs in Asia

A company that launched with a mission in mind continues to grow in the premium pet food space.

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Vital Essentials: A goal to be in every bowl

This raw pet food brand is looking to make raw feeding more accessible to pet parents.

According to CEO Heather Govea (pictured here with Boston Terrier Zoe), Vital Essentials is creating new ways to make the raw feeding experience more accessible, affordable and convenient for everyone who wants to give their pets the benefits of raw protein.

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Heckova! brings the fun to superpremium dog food

This young, freeze-dried dog food brand works to bring new customers into the fold.

Heckova!’s philosophy is simple: Every dog is a heck of a dog, and food should make their lives happier and healthier.

Pet Food Company Profiles

Omni: Novel proteins for the allergy-prone pet

This UK-based company was started with the idea that pets with allergies deserve a delicious meal, too.

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Pet Food Company Profiles

U.S. Pet Food focuses on getting it right the first time

The company’s Next Level superpremium pet food line benefits from the co-owners’ decades of feed and pet food experience.

U.S. Pet Food co-founders Scott Glover and Antoine Albin did significant research to discover exactly what kind of pet food production plant they wanted to build in order to provide cost-effective, nutritionally superior dog and cat food.

Pet Food Company Profiles

Raised Right: A premium pet food company grown from family roots

This human-grade, gently cooked pet food business has top quality and customer satisfaction in mind every step of the way.

Raised Right is truly a family affair dedicated to feeding pets the best food possible. Pictured: Braeden Ruud (co-Founder/CEO), Camila and Ava Ruud (Braeden's wife and daughter), Mary Ann Ruud (co-founder/chief nutrition officer) and Larry Ruud (co-founder /CFO)

Pet Food Company Profiles

Montego Pet Nutrition: 25 years of being “Better Every Day”

This South African pet food company released 49 new products in 2024 and has expanded into the U.S., showing just how determined their continued growth is.

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Pet Food Company Profiles

Top Shelf Dog: Serving shelf-stable fresh dog food

This premium dog food company focuses on convenience while providing the top nutrition pet owners want for their animals.

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More pet food origins: Redemptive treats, filling a void

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Adventures in Pet Food

Pet food company origin stories keep the market dynamic

How did your pet food company get started? Origin stories in our industry are often unique and inspiring, keeping the market fresh and moving forward.

Eran Becker l FreeImages.com

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