Nulo: Animal nutrition meets love for pets

A clear mission and a commitment to constant improvement keep Nulo in the premium pet food game.

January 8, 2026

Smiling professional sitting with two black Labrador dogs in an office

Nulo founder and CEO Michael Landa launched his company with the ideas of superior animal nutrition and long-term pet health at its core.

Nulo Pet Food

From the start, Nulo Pet Food has been a champion for superior nutrition that pets will enjoy. The importance of peak nutrition was a given for Founder and CEO Michael Landa, a biomedical engineer and former athlete.

“Since inception, we have focused on the link between high animal protein and low carbohydrate formulations as the basis of superior nutrition that supports the optimal health and wellbeing of dogs and cats,” says Landa.

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