Since the brand began in 2002 with Postins trying to find wellness solutions via nutrition for her Rhodesian Ridgeback, it’s no surprise that the products are a hit with the company’s furry customers.
The Honest Kitchen
The human-grade pet food market is a relatively small piece of the overall pet food pie, but that’s doesn’t mean it’s insignificant. According to Grand View Research data, the segment in North America reached more than US$1.31 billion in 2024, with a projected value of roughly US$2.25 billion in 2030. North America accounts for just about half of the global human-grade pet food market and is expected to continue to lead the market in terms of revenue.
The Honest Kitchen, founded by Lucy Postins in 2002, has not only been ahead of the curve — it created the curve.
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