KLN Family Brands: 60+ years in, still growing with purpose

This multi-brand company aims to meet pet owner needs while staying true to its philanthropic mission.

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Chocolate Labrador in service dog vest sits on purple platform at training facility
KLN Family Partners works with multiple organizations and has even launched its own, The Spot, to make a difference for both pets and people. Pictured is Luka, a rescue from a local Minnesota humane society.
KLN Family Brands
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KLN Family Brands has been around since 1964, though you might know their origin story under a different name: Tuffy’s Pet Foods. “Tuffy” was a nickname given to the company’s founder, Darrell Nelson, as a child, and though the company has long since expanded and gathered multiple brands (including Tuffy’s) under its umbrella, the now three-generation family-owned business operates under the same commitments to pets and people.

“What really sets KLN apart is our deep commitment to our team members internally and the communities and pet parents we serve,” says Charlie Nelson, CEO for KLN (and grandson of founder Darrell). “We understand all decisions are rooted in what helped us get here, and what is going to serve a greater good inside and outside our walls in the years ahead. For over 60 years, we’ve understood that our success is because of our people, and we’ve built a culture that reflects that. It’s not just about making great products, it’s about why we do it.”

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