According to CEO Heather Govea (pictured here with Boston Terrier Zoe), Vital Essentials is creating new ways to make the raw feeding experience more accessible, affordable and convenient for everyone who wants to give their pets the benefits of raw protein.
Vital Essentials
It’s well known that raw pet food is working at a higher price point than many other types of pet food out there. Depending on the kibble and raw food bags being compared, kibble is dollars per pound cheaper than raw. But Vital Essentials is out to adjust that expectation by making the idea of raw feeding more accessible to consumers.
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