Vital Essentials has launched its freeze-dried raw dog and cat food and treats in Pet Supplies Plus locations across the U.S. The products are now available at more than 725 stores nationwide and on the Pet Supplies Plus website.
The expansion marks a new retail channel for Vital Essentials, which has primarily focused on independent and specialty pet retailers. Pet Supplies Plus operates neighborhood pet stores with staff trained in pet nutrition and care.
"Vital Essentials was built alongside indie retailers and neighborhood pet, so expanding into Pet Supplies Plus feels like an evolution that honors our foundation," said Heather Govea, CEO of Carnivore Meat Company. "This partnership means more families will have easier access to raw nutrition while we continue building on the trust and loyalty that started in specialty retail."
The product lineup includes freeze-dried raw formats such as Crunchy Nibs, Soft Nibs, and Patties for both dogs and cats. The products are designed to provide protein-rich nutrition options for pet owners.
"Providing pet parents with everything they need for their furry, scaly or feathery friends will always be our number one priority, and this partnership with Vital Essentials further enables us to do that," said Chris Rowland, CEO of Pet Supplies Plus. "Now we are offering another premium option for our neighbors that will support the health and well-being of pets in our communities."
Vital Essentials is the flagship brand of Carnivore Meat Company, which specializes in raw pet nutrition products.
