Furchild Pet Nutrition launched in 2016 with a simple mission: raise the standards of pet nutrition across the Middle East. The company was co-founded in the United Arab Emirates (UAE) by expats and partners Rob Kelly and Katherine Cebrowski after the couple initially focused on providing a fresh, raw alternative to the available kibble and wet food options for their English Bulldog Maximus. When Maximus (and the second English Bulldog they adopted a couple of years later) thrived on the food they’d created, Kelly and Cebrowski decided they wanted to take things further and brought in international pet nutritionists and UAE-based veterinarians to help perfect their recipes — and so Furchild was born.
“Furchild is the UAE’s first fresh, human-grade pet food company,” says Cebrowski, who is also the company’s creative director. “[The company] has delivered more than 10 million fresh raw meals and recently opened the region’s first state-of-the-art, human-grade pet food production kitchen in Dubai.”
