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Adventures in Pet Food

Will pet food M&A activity pick up in 2026?

Pet food and pet industry M&A has declined over the last three years, though categories like cat food and pet treats remain attractive to investors.

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Pet Food Market

Pet food M&A takes measured approach in 2025

Strategic acquisitions focused on geographic expansion and portfolio diversification characterized pet food M&A activity, with one European company accounting for nearly half the year's transactions.

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Pet Food Marketing and Branding

Fresh pet food claims about additives, processing and human-grade may lack evidence

As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.

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Study reveals pet humanization trends in Lithuania

Research from Vilnius University found that 66.7% of pet owners refer to their animals as children, with women and younger people showing stronger humanization behaviors.

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Trending: Pet Food Podcast

EPISODE 101: How is AI being used in the pet retail space?

Lorenzo Trujillo, product team lead at eTailPet, discusses how AI is transforming inventory management and freeing independent pet retailers to focus on what matters most: building relationships with customers and their communities.

APPA's top holiday pet treats reflect broader trends

The American Pet Products Association curated innovative products across multiple categories, including pet food and treats.

Over 40% of cat owners purchase Christmas gifts, spending an average of $30.70 per gift, noted APPA.

Adventures in Pet Food

Pet food innovation going in wrong direction for this economy?

New pet food product launch activity is down, not surprisingly during economic uncertainty — but this may be the exact right time to focus on innovation.

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Pet Food Market

10 takeaways: Industry veterans reflect on pet food's evolution, future challenges

Three longtime pet food professionals share perspectives on how the industry has changed and where it's headed next.

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Latin America/Carribean

Petco's Mexico assortment reveals premium pet food's functional shift

Natural and condition-specific formulas now drive shelf decisions as premiumization becomes purposeful rather than aspirational.

Petco's Mexico assortment strategy reflects broader shifts toward functional and natural premium pet food categories.

Purina awards $120K to study human-animal bond research

Nestle Purina PetCare

Nestlé Purina PetCare funds studies on survivor healing, remote therapy and feline separation behaviors.

Purina has awarded research grants to three scientific teams from the U.S. and Hungary as part of its biennial Purina Sponsorship for Human-Animal Bond Studies program.

Petfood Forum News

Petfood Forum partners with PSC to elevate sustainability

The event expands sustainability initiatives and programming through a renewed partnership with the Pet Sustainability Coalition at the Kansas City show next spring.

WATT Global Media is proud to welcome back the Pet Sustainability Coalition (PSC) as the official Sustainability Partner of Petfood Forum 2026, taking place in Kansas City from April 27-29, 2026.

Business Strategy

Functional pet food trends require science, consumer education

As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.

A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.

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