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Pet Food Marketing and Branding

Report: Taste trumps health as top pet food driver

According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.

Cat Being Fed Treat By Owner Stock Snap Pixabay

Nordic pet care company reports strong H1 performance

Musti Group posts 14.3% sales growth, while Bene Meat Technologies calls for clearer EU cultivated meat regulation.

Musti Group has reported improved net sales for the first six months of this year owing to the acquisition of Pet City.

U.S. and Canada

45 US pet food companies' revenues in 2024

Although dogs have long been the main drivers of US pet food industry growth, that may be changing. Cats may now be the top dog.

Dall·e 2024 07 23 13 15 14 A Fireworks Display In The Shape Of A Cat, With Red, White, And Blue Colors The Scene Is Set Against A Night Sky, With The Cat Shape Formed By Vibran

Pet Food Market

Chilean pet food market reveals emotional purchasing drivers

A comprehensive 2025 study uncovers how pet-owner bonds, household routines and social influences are reshaping brand loyalty and purchasing decisions in Chile's evolving pet food landscape.

According to recent research, deep emotional bonds increasingly drive pet food purchasing decisions beyond traditional factors like price and nutrition in Chile.

Pet Food Additives/Supplements

Trace minerals, big effect on health and pet food marketing

From a marketing perspective, trace minerals represent a largely untapped story. Human food trends show growing consumer awareness of mineral fortification, and pet owners are likely to follow.

Adventures in Pet Food

Tips for navigating tariffs: Is your pet food business prepared?

New U.S. tariffs have gone into effect, affecting many imports of pet food, ingredients, packaging or other raw materials. Where does your company stand?

Vinicius Bacarin Santos Port Brazil

Study: Carrot prebiotic delivers consistent canine gut health benefits

Peer-reviewed research finds Benicaros ingredient delivers targeted microbiome effects regardless of breed or baseline gut composition.

Benicaros is a 100% natural prebiotic fiber from upcycled carrot pomace, a byproduct of carrot juicing.

Global Commerce

Pet industry faces new tariff reality as August 1 deadline passes

The American Pet Products Association launches educational webinar series to help companies navigate evolving trade compliance requirements and avoid costly penalties.

Despite an August 1 tariff implementation deadline, several countries have received extensions.

Pet Food Market

As cat ownership hits all-time high, are pet food companies adapting?

Despite growth in multi-cat households and "Cat Dad" demographics, 55% of pet food professionals report no marketing strategy changes to capture emerging opportunities.

Cat ownership reached 49 million households in 2024, driven largely by Gen Z and Millennial pet parents.

Kormotech partners with Bulgaria's largest online pet retailer

Also: Belgian pet food maker Versele-Laga opens new Hungarian production facility while European industry body calls for harmonized EU waste sorting labels.

Kormotech's pet food brands will now be available across Petmall's 17 brick-and-mortar stores and online platform as the Ukrainian producer expands its eight-year presence in Bulgaria's growing pet food market.

Adventures in Pet Food

The urban legend of pet food’s environmental impact

A misleading study from 2017 on pet food’s carbon footprint continues to be cited as fact, bringing to mind other misinformation-fueled situations like DCM.

Dall·e 2024 09 10 09 25 03 An Oil Painting Of The Earth, Viewed From Space Like The Famous 'blue Marble' Image, But Covered With Dirty Dog And Cat Footprints The Planet's Blue

Trending: Pet Food Podcast

EPISODE 91: What's the current role of superfoods in pet food?

Kyle Feigenbaum of Healthybud discusses how superfoods have evolved from human health trends to essential functional ingredients in pet nutrition.

Sound Cloud Cover Art 800x800 Kyle Feigenbaum

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