
Salty Cat’s products are looking to make the value segment fun, touting premium ideals without the premium pricing.
Salty Cat
Salty Cat’s cat food story doesn’t begin with cat food at all.
In 2015, “Allison (Albert Ward, founder and CEO of Pet Krewe, the umbrella company under which Salty Cat exists) started with sewing pet costumes by hand at her grandmother's kitchen table in Pennsylvania,” says Catie Pauley, chief marketing officer for Pet Krewe and Salty Cat. “She built it up into this incredible costume business.”
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