Montego Pet Nutrition: 25 years of being “Better Every Day”

This South African pet food company released 49 new products in 2024 and has expanded into the U.S., showing just how determined their continued growth is.

February 18, 2025

A family-owned business, South Africa-based Montego Pet Nutrition has served up excellence to the African pet markets and beyond for 25 years. Pictured: Managing Director Johan van Jaarsveld with his (now passed) Great Dane Saartjie.

A family-owned business, South Africa-based Montego Pet Nutrition has served up excellence to the African pet markets and beyond for 25 years. Pictured: Managing Director Johan van Jaarsveld with his (now passed) Great Dane Saartjie.

Courtesy Montego Pet Nutrition

South Africa-based Montego Pet Nutrition’s brand promise is “Better Every Day,” and the company has held true to that statement since its 2000 inception.

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Heckova! brings the fun to superpremium dog food

This young, freeze-dried dog food brand works to bring new customers into the fold.

Heckova!’s philosophy is simple: Every dog is a heck of a dog, and food should make their lives happier and healthier.

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Omni: Novel proteins for the allergy-prone pet

This UK-based company was started with the idea that pets with allergies deserve a delicious meal, too.

Omni Bean Cover Image (1)

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U.S. Pet Food focuses on getting it right the first time

The company’s Next Level superpremium pet food line benefits from the co-owners’ decades of feed and pet food experience.

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Raised Right: A premium pet food company grown from family roots

This human-grade, gently cooked pet food business has top quality and customer satisfaction in mind every step of the way.

Raised Right is truly a family affair dedicated to feeding pets the best food possible. Pictured: Braeden Ruud (co-Founder/CEO), Camila and Ava Ruud (Braeden's wife and daughter), Mary Ann Ruud (co-founder/chief nutrition officer) and Larry Ruud (co-founder /CFO)

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Top Shelf Dog: Serving shelf-stable fresh dog food

This premium dog food company focuses on convenience while providing the top nutrition pet owners want for their animals.

Top Shelf Dog CEO and co-founder Chip Bergstrom, here with his Mini Bernedoodle Kali, wanted to provide dog owners with all the benefits of fresh food with the addition of shelf-stable convenience.

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More pet food origins: Redemptive treats, filling a void

In sharing two more stories, about how a dog treat and a dog food company began, we highlight the unique circumstances and market niches driving the industry.

Fetch! Dog Treats

Adventures in Pet Food

Pet food company origin stories keep the market dynamic

How did your pet food company get started? Origin stories in our industry are often unique and inspiring, keeping the market fresh and moving forward.

Eran Becker l FreeImages.com

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Reál Mesa: Mediterranean-inspired pet food and a year of growth

As the company celebrates one year on the market, Reál Mesa looks to continue doing business with a Mediterranean flair.

Reál Mesa’s goal is to provide pet owners with Mediterranean-inspired food and treat options to thrill their dogs while maintaining an accessible price point to meet their practical needs, as well.

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The Missing Link: Part of 130 years of pet health

This pet supplement company has decades of history on its side as it continues to look forward into the future of animal wellness.

President and CEO Jaime MicKinley, here with her Miniature Australian Shepherd Noah, is helping to lead the company and its brands into a successful future with a focus on consumer connection and pet wellness.

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PawCo: Plant-based, sustainable dog food

This vegan dog food company stands out in an emerging niche of the pet food market.

PawCo’s complete, fresh vegan dog food formulas aim to sustainably mix quality plant-based protein with all the vitamins and minerals a dog needs. Here, Paco the Doodle poses with the company’s green mix & carrots formula.

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Natural Farm: 100% natural pet treats, chews, bones

Natural Farm’s owner couldn’t find the treats and chews he wanted for his own dog, so he launched himself into the pet treats space determined to make his own.

Natural Farm aims to offer all-natural treats, chews and bones to dogs that won’t break the bank. Pictured: Happy customers Shiba Inu Alibi, Lab mix Luna and Husky mix Maisy.

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Big Country Raw: Quality raw pet food without compromise

This Canadian company’s business strategy focuses on providing high-end raw pet food nutrition that pets and their owners will love.

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