Montego Pet Nutrition: 25 years of being “Better Every Day”

This South African pet food company released 49 new products in 2024 and has expanded into the U.S., showing just how determined their continued growth is.

February 18, 2025

A family-owned business, South Africa-based Montego Pet Nutrition has served up excellence to the African pet markets and beyond for 25 years. Pictured: Managing Director Johan van Jaarsveld with his (now passed) Great Dane Saartjie.

A family-owned business, South Africa-based Montego Pet Nutrition has served up excellence to the African pet markets and beyond for 25 years. Pictured: Managing Director Johan van Jaarsveld with his (now passed) Great Dane Saartjie.

Courtesy Montego Pet Nutrition

South Africa-based Montego Pet Nutrition’s brand promise is “Better Every Day,” and the company has held true to that statement since its 2000 inception.

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Michael Landa, Nulo Pet Food, received the Power of Pets Award from Mike Bober, president and CEO of PAN.

Pet Advocacy Network honors leaders in pet care

The Pets Table’s air-dried recipes will now be available both in-store across 201 U.S. locations and on Walmart.com.

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Pet Food Company Profiles

Raised Right: A premium pet food company grown from family roots

This human-grade, gently cooked pet food business has top quality and customer satisfaction in mind every step of the way.

Raised Right is truly a family affair dedicated to feeding pets the best food possible. Pictured: Braeden Ruud (co-Founder/CEO), Camila and Ava Ruud (Braeden's wife and daughter), Mary Ann Ruud (co-founder/chief nutrition officer) and Larry Ruud (co-founder /CFO)

Pet Food Company Profiles

Top Shelf Dog: Serving shelf-stable fresh dog food

This premium dog food company focuses on convenience while providing the top nutrition pet owners want for their animals.

Top Shelf Dog CEO and co-founder Chip Bergstrom, here with his Mini Bernedoodle Kali, wanted to provide dog owners with all the benefits of fresh food with the addition of shelf-stable convenience.

Adventures in Pet Food

More pet food origins: Redemptive treats, filling a void

In sharing two more stories, about how a dog treat and a dog food company began, we highlight the unique circumstances and market niches driving the industry.

Fetch! Dog Treats

Adventures in Pet Food

Pet food company origin stories keep the market dynamic

How did your pet food company get started? Origin stories in our industry are often unique and inspiring, keeping the market fresh and moving forward.

Eran Becker l FreeImages.com

Pet Food Company Profiles

Reál Mesa: Mediterranean-inspired pet food and a year of growth

As the company celebrates one year on the market, Reál Mesa looks to continue doing business with a Mediterranean flair.

Reál Mesa’s goal is to provide pet owners with Mediterranean-inspired food and treat options to thrill their dogs while maintaining an accessible price point to meet their practical needs, as well.

Pet Food Company Profiles

The Missing Link: Part of 130 years of pet health

This pet supplement company has decades of history on its side as it continues to look forward into the future of animal wellness.

President and CEO Jaime MicKinley, here with her Miniature Australian Shepherd Noah, is helping to lead the company and its brands into a successful future with a focus on consumer connection and pet wellness.

Pet Food Company Profiles

PawCo: Plant-based, sustainable dog food

This vegan dog food company stands out in an emerging niche of the pet food market.

PawCo’s complete, fresh vegan dog food formulas aim to sustainably mix quality plant-based protein with all the vitamins and minerals a dog needs. Here, Paco the Doodle poses with the company’s green mix & carrots formula.

Pet Food Company Profiles

Natural Farm: 100% natural pet treats, chews, bones

Natural Farm’s owner couldn’t find the treats and chews he wanted for his own dog, so he launched himself into the pet treats space determined to make his own.

Natural Farm aims to offer all-natural treats, chews and bones to dogs that won’t break the bank. Pictured: Happy customers Shiba Inu Alibi, Lab mix Luna and Husky mix Maisy.

Pet Food Company Profiles

Big Country Raw: Quality raw pet food without compromise

This Canadian company’s business strategy focuses on providing high-end raw pet food nutrition that pets and their owners will love.

Big Country Raw Beef With Dog

Top Pet Food Companies

Purina rises to #1 of top 10 pet food companies in 2023

Purina’s upset comes with a caveat though. Mars is a privately owned company, so its annual revenue is only estimated and may be higher than the figure listed in Petfood Industry’s database.

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Pet Food Company Profiles

Fromm: Five generations of premium pet food innovation

Fromm Family Pet Food has a long history in the pet space and an even longer history in the world of animal nutrition.

Pet Food Company Profiles

Artie: Providing people with the power to cook for their pets

Artie stands out with freeze-dried and dehydrated whole food ingredients combined with a unique appliance made for turning those ingredients into cooked pet food.

Eli, a Terrier mix, typifies the excitement many dogs have for “home cooked” meals, and Artie aims to help more dogs experience that happiness.

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