
Fresh pet food is a relatively small piece of the overall pet food pie, but it’s an ever-growing trend. Pet owners want what’s best for their animals, and pet food that looks like something a human might put on their own plate for dinner fits the bill — fresh, whole ingredients, complete nutrition and dogs running to their dinner bowls? What’s not to love? Still, there are a couple barriers for pet owners that might keep them from indulging their animals with fresh food. First, there’s the cost — understandably more than kibble or canned food. Second, there’s the need for refrigeration, which means pet food is now taking up space in the refrigerator alongside the rest of the perishables.