Natural Farm’s story begins with a Boxer named Linda. In 2013 she was diagnosed with heart disease, and on top of that had skin allergies and stomach problems. Her health meant many pet food and treat ingredients were out of the question — and her owner Marcus Maximo was having trouble finding anything that did fit the bill.
“It was hard to find something that she could eat and not have a bad reaction to it,” says Maximo. “I had some friends of friends in Brazil who manufactured natural chews, and they put me in contact [with the manufacturers]. And I thought, what if I do my own product, something that I can make sure works, make sure that it's clean, whatever ingredient I say that it is, it really is? So, I met these guys in Brazil, I went to the factory to see how the products were being made and they basically did dried, natural chews. And I was like, oh yeah, everything they’re showing me is for real, nothing added to the products. And that's pretty much it. I came back [from the trip] and we partnered.”
