Fromm: Five generations of premium pet food innovation

Fromm Family Pet Food has a long history in the pet space and an even longer history in the world of animal nutrition.

May 17, 2024

The current fourth and fifth generations of Fromm family members are carrying on the traditions of innovation and top animal nutrition that the company was founded on. Pictured: Brand Director Bryan Nieman, HR/Accounting Kathy Nieman, President/CEO Thomas Nieman, Operations Manager Dan Nieman.

Courtesy Fromm Family Pet Food

Almost every pet food company has a story of entrepreneurship, but Fromm Family Pet Food’s may be the only one to prominently involve silver foxes and ginseng.

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This set of life cycle assessment (LCA) resources is designed to help the pet food and animal feed industries accurately assess environmental footprints.

IFEEDER expands sustainability toolkit with LCA resources

For every letter submitted to Chewy Claus, Chewy will donate one pound of food to one of their non-profit partners, up to 600,000 pounds.

Chewy relaunches campaign to spread holiday cheer, support shelters

Pet Food Company Profiles

The Missing Link: Part of 130 years of pet health

This pet supplement company has decades of history on its side as it continues to look forward into the future of animal wellness.

President and CEO Jaime MicKinley, here with her Miniature Australian Shepherd Noah, is helping to lead the company and its brands into a successful future with a focus on consumer connection and pet wellness.

Pet Food Company Profiles

PawCo: Plant-based, sustainable dog food

This vegan dog food company stands out in an emerging niche of the pet food market.

PawCo’s complete, fresh vegan dog food formulas aim to sustainably mix quality plant-based protein with all the vitamins and minerals a dog needs. Here, Paco the Doodle poses with the company’s green mix & carrots formula.

Pet Food Company Profiles

Natural Farm: 100% natural pet treats, chews, bones

Natural Farm’s owner couldn’t find the treats and chews he wanted for his own dog, so he launched himself into the pet treats space determined to make his own.

Natural Farm aims to offer all-natural treats, chews and bones to dogs that won’t break the bank. Pictured: Happy customers Shiba Inu Alibi, Lab mix Luna and Husky mix Maisy.

Pet Food Company Profiles

Big Country Raw: Quality raw pet food without compromise

This Canadian company’s business strategy focuses on providing high-end raw pet food nutrition that pets and their owners will love.

Big Country Raw Beef With Dog

Top Pet Food Companies

Purina rises to #1 of top 10 pet food companies in 2023

Purina’s upset comes with a caveat though. Mars is a privately owned company, so its annual revenue is only estimated and may be higher than the figure listed in Petfood Industry’s database.

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Pet Food Company Profiles

Artie: Providing people with the power to cook for their pets

Artie stands out with freeze-dried and dehydrated whole food ingredients combined with a unique appliance made for turning those ingredients into cooked pet food.

Eli, a Terrier mix, typifies the excitement many dogs have for “home cooked” meals, and Artie aims to help more dogs experience that happiness.

Pet Food Company Profiles

Primal Pet Group: Two businesses, one evolution

With a focus on nutrition and trailblazing, Primal builds a solid foundation in two pet food segments.

Primal Pet Group CEO Jon Balousek (here with Labradoodle Buster and Goldendoodle Beau) is at the helm of two brands sitting at the top of their respective segments in terms of longevity and innovation.

Pet Food Company Profiles

Identity Pet Nutrition: Going beyond canned pet food

This small company has grown from canned dog and cat foods to human-grade, gently cooked options since its 2018 founding.

Co-founder, President and CEO Jeremy Petersen has built Identity Pet Nutrition (alongside his brother Trevar) to grow in the niche of wet and fresh pet food nutrition. (Also pictured is Chief Dog Officer Shih Tzu Zoey.)

Pet Food Company Profiles

New Zealand Natural Pet Food combines raw nutrition, freeze-dried convenience

This New Zealand-based company has expanded to the U.S. and is focused on providing freeze- and air-dried formulas and treats for both dogs and cats.

The New Zealand Natural Pet Food Co. is slowly expanding with its freeze-dried and air-dried formulas alongside the co-founders’ (Amber Cordero and Jacqueline Taylor, pictured here with official taste-testers Homie the West Highland Terrier/Sydney Silkie, Roco the Toy Poodle/ Australian Terrier, Nuinui the Toy Poodle and Pierre the Miniature Poodle) determination to help pet parents provide easily accessible, premium nutrition for their animals.

Pet Food Company Profiles

Volhard Dog Nutrition: 50 years of fresh feeding support

This company provides the building blocks that set dog owners up for fresh feeding success.

Volhard owners Brian and Lisa Berg are carrying on a 50-year legacy of high-quality dog nutrition alongside the dogs they train at their 24-acre canine training facility. (Pictured here: German Shepherds Thunder, Justice, Legend and Blackjack.)

Pet Food Company Profiles

Pet Wants: Premium dry pet food as a foundation for feeding

This nutrition-focused company prides itself on fresh kibble and accessible nutrition.

Pet Wants’ model is to provide multiple ways for its customers to get their food, whether it’s from a physical retail location, delivered to their home or purchased online. (Pictured: Australian Shepherd Elliot Januszki with his Pet Wants haul.)

Pet Food Company Profiles

Gott Pet Products: Building on family

The company’s Charlee Bear and Hounds & Gatos brands have built a solid business for 30 years.

Gott Bugsy Cover1

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