Almost every pet food company has a story of entrepreneurship, but Fromm Family Pet Food’s may be the only one to prominently involve silver foxes and ginseng.
“’The Company’ (as it was simply named by the Fromm brothers at the time) started back in 1904 with my family, German immigrants, coming over to America, the Land of Opportunity,” says Bryan Nieman, brand director at Fromm. “They started as farmers, and the Fromm brothers in 1904 decided they wanted to start a business, and the humble beginnings began with their dream of raising and breeding silver foxes. As a way to make that business plan work, they also utilized a crop growing on their land, natively, called ginseng, which they not only ended up harvesting from their land and selling to Asia around the turn of the century, they were also the first people in North America to cultivate ginseng and quickly became North America's biggest exporter. And even today, Wisconsin is the principal exporter of ginseng in the United States and North America.”
