Identity Pet Nutrition was founded in 2018, but that doesn’t mean the founders are new to the pet food industry. Brothers Jeremy and Trevar Petersen are the third generation in a line of pet food entrepreneurs, and that generational knowledge has influenced how they run the company: Hands-on, with small-batch, top-quality, natural products for pets.
Identity Pet Nutrition: Going beyond canned pet food
This small company has grown from canned dog and cat foods to human-grade, gently cooked options since its 2018 founding.Subscribe to Magazine
Courtesy Identity Pet Nutrition
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