Pet Wants has the familiar origin story of struggling with pet health and wellness: It was founded in 2010 by Cincinnati, Ohio-based Michele Hobbs after she and her wife, Amanda, felt like they were out of options when it came to their dogs’ health. Medication wasn’t working and neither were prescription dog foods, and that’s when Michele and Amanda took matters into their own hands.
“Being very health conscious themselves, they believed that food is the healer, that nutrition is the answer,” said Pet Wants President DeNita Carani. “So they began to look at what kind of formula would help their animals and made some dry dog food themselves, which is quite an undertaking. They began to see results in their pets and realized that they had come across something that was really meaningful.”
