Courtesy Pawco Foods
Plant-based pet food is making waves in the industry as formulators and brands grapple with a number of factors: Discussions around the long-term sustainability of meat-based options, a growing global interest in vegetarianism and veganism, and pet owners’ desires for and willingness to try alternative protein sources for their animals, to name a few. Additionally, the popularity of fresh food is growing in the premium space, as pet owners look to feed their pets similarly to how they themselves eat.