AFB International has appointed Jack Van't Groenewout as general manager for North America.
Van't Groenewout joins AFB's executive leadership team and will oversee the company's North American operations. He brings experience in sales, marketing, customer service and technical support to the role.
In his new position, Van't Groenewout will partner with functional teams to develop AFB's palatant solutions for pet food manufacturers across the region. His responsibilities include implementing strategies for long-term growth and strengthening customer relationships.
"The addition of Jack to our team is a significant step forward for our organization," said Dale Spence, president of AFB. "His proven track-record listening deeply to customers and providing innovative solutions aligns perfectly with our AFB core values. Jack's extensive experience in strategy, talent and process improvement will guide AFB toward greater success. We are all eager to embrace his fresh perspectives."
According to Petfood Industry's Top Pet Food Companies, AFB International, founded in 1986 in St. Louis, Missouri, U.S., is a subsidiary of Ensign-Bickford Industries and develops palatants for the pet food industry.
