The Asia-Pacific pet food market is entering a strategic inflection point as growth moderates while premium positioning and health-focused innovation drive the next wave of industry evolution, according to insights that will be shared at the upcoming Petfood Forum Asia this October 29 in Bangkok, Thailand.
During the conference, Sahiba Puri, senior consultant with Euromonitor International, a data analytics company, will provide a comprehensive overview of the current performance and future trajectory of the regional pet food market, which currently ranks as the third-largest pet care economy globally with a value of US$30 billion in 2025.
"Growing at a CAGR of 5% from 2020 to 2025, the Asia-Pacific pet care market has 65% of its value coming from pet food," Puri noted. "Even though growth in both consumption and dollar terms is expected to moderate over the next five years, growth drivers continue to support the industry."
Regional consumption patterns create diverse opportunities
The presentation will explore varied consumption patterns across the region, revealing strategic opportunities for manufacturers to target specific market segments. Country-level insights demonstrate significant variation in consumer preferences and price positioning, said Puri.
"While Singapore and Hong Kong have a high share of sales coming from premium pet food, China and Thailand are dominated by mid-priced offerings," Puri explained. "This reflects that consumption opportunities exist across the board. What's needed is a strategic approach in identifying the right market and consumer segment fit for the product."
For more information, Euromonitor International, a data analytics company, offers The World Market for Pet Care.
Premium positioning amid volume pressures
Industry leaders are navigating the challenge of moderating volumes while pushing premium product lines through strategic portfolio optimization. Puri said rising prices and shifting pet demographics are creating consumption headwinds that are reshaping competitive strategies.
"Industry leaders have been observed to rationalize SKUs to drive focus on more premium solutions, enabling them to reposition the brand as being health-forward and science-backed," she said. "Regional players are balancing volume and value growth through 'affordable premium' offerings – products that carry premium attributes like health claims and functional benefits at relatively affordable price points."
Puri noted how preventive pet health management is influencing new product development, with brands increasingly integrating functional ingredients and health claims into their offerings.
"An observable impact of preventive pet health management has been seen in the non-therapeutic pet food market," she said. "This segment is increasingly adopting a health-centric approach, with focus being laid on more specialized needs and science-forward formulations."
For more information, Euromonitor International, a data analytics company, offers Top Five Trends in Pet Care.
E-commerce transformation reshapes distribution
Channel dynamics across the region reveal significant digital transformation, with e-commerce gaining substantial market share in key markets, said Puri.
"China and South Korea are dominated by e-commerce with the channel contributing nearly 70% to sales in 2025," she said. "In India, nearly a third of pet food sales come from e-commerce, having grown at a CAGR of 30% from 2020 to 2025."
Looking ahead, Puri said the Asia-Pacific pet care market is projected to grow at a CAGR of 3.5% in constant terms from 2025 to 2030.
"Stronger growth opportunities exist in Southeast Asia and India," she explained. "Existing low penetration levels of packaged pet food feeding, evolving pet owner sensibilities and an expanding pet population are some factors expected to drive growth."
Puri noted how shifting pet demographics, including a rising preference for cats, is creating category dynamism and influencing growth patterns across the region.
"What ties opportunities in Asia-Pacific together is the need to understand evolving pet parent attitudes," Puri concluded. "Along with this, prioritizing pet health in product innovation is needed to build trust."
Petfood Forum Asia will feature exclusive sessions and networking opportunities focused on the Asian pet food market. The one-day seminar will be co-located with Pet Fair South East Asia on October 29 in Bangkok, Thailand. To register, click here.
