Latest News

Nestlé appoints new CEO following dismissal of Laurent Freixe

Nestle Purina PetCare

Board removes former CEO over code of conduct violation involving undisclosed romantic relationship with subordinate.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Independent Pet Supply adds The Bones & Co. distribution across Pacific Northwest

The independent distributor will carry the raw pet food manufacturer's products across four states.

The Bones & Co. is a family-owned company based in Austin, Texas, U.S., that produces a line of ketogenic, raw and freeze-dried dog foods, supplements and treats.

Champ named first live mascot for 2026 Special Olympics USA Games

Therapy dog Champ will provide emotional support to athletes and promote inclusion at June 2026 sporting event.

For the first time in history, the Special Olympics USA Games has introduced a live mascot, Champ, a golden retriever therapy dog who will serve as a four-legged ambassador for the 2026 USA Games in Minnesota.

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Kemin Industries acquires Hennessy Research Associates

Kemin Industries

The global ingredient manufacturer adds veterinary contract research and vaccine manufacturing to its portfolio of products and solutions in the animal health industry.

Merger Handshake Tungnguyen0905 Pixabay

Purina Institute releases digital nutrition handbook for vets

Free resource features contributions from 54 experts across 20 countries to help veterinarians make informed nutritional recommendations for healthy dogs and cats.

Nestle Purina Pet Care

Charlee Bear's Nuggets receives award for health-focused dog treats

Wisconsin-based family company wins "Health Focused Dog Treat of the Year" recognition for functional treat line.

Cb Group Images Nuggets2 Cmyk

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

RAWZ donates cat food to support Texas flood relief efforts

RAWZ Natural Pet Food

Company contributes 286 cases valued at over $15,300 to support displaced animals.

Pet Fair Asia 2025 international attendance grows 20%

The Shanghai trade show welcomed 130,000 trade visitors with 2,600+ exhibitors.

Market Trends and Reports

Dog snacks led Smucker’s pet food sales decline in Q1 FY26

Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.

Dall·e 2024 08 28 12 25 56 An Oil Painting Of A Beagle Dog In A 1950s Style Kitchen, Captured From An Angle The Scene Focuses On A Close Up Of The Beagle, Which Is Eating Jelly

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

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