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Pet Food Marketing and Branding

Pumpkin Pet Insurance hosts Krypto look-alike contest

Pet insurance provider will host public dog contest in Manhattan West Plaza on July 18 with $2,000 in prizes and veterinary donations.

Pumpkin Pet Insurance is hosting a Krypto the Superdog look-alike contest with the release of the DC Studios film, Superman.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Royal Canin names global vice president of sustainability

Royal Canin USA Inc.

Company appoints Rémi Rocca to help accelerate its environmental initiatives.

No July 14 vote on BRF-Marfrig merger

BRF says a new meeting date will be announced “in due course.”

Study confirms safety, digestibility of cultured protein ingredient for dog food

Peer-reviewed research on FeedKind Pet protein shows high digestibility rates and potential gut health benefits in adult dogs.

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Hamlet Protein receives tech award at Chinese companion animal conference

Soy protein ingredient manufacturer recognized for advancing companion animal nutrition industry at CAFIC 2025

The Hamlet Protein team received an award for its contribution to the technological advancement of the Chinese companion animal industry at the CAFIC 2025 in Suzhou, Jiangsu.

Corbion enters China with algae omega-3, names new executives

Corbion has secured regulatory approvals to sell its algae-derived omega-3 DHA products in China while announcing leadership changes to strengthen its supply chain and commercial operations.

Archway acquires vegan treat manufacturer Bright Planet Pet

Bright Planet Pet’s product line will continue under its existing brand name.

Inspired Pet Nutrition acquires French pet food processor Sopral

Inspired Pet Nutrition expands European operations with acquisition of French-based dry pet food producer.

Sopral is a premium-branded pet food platform serving the European market, with manufacturing operations based in France.

Midwestern Pet Foods provides 12,000 pet meals for Texas flood relief

Midwestern Pet Foods

Premium pet food manufacturer partnered with distributor Phillips Pet Food & Supplies to deliver emergency pet food supplies to impacted communities.

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

Hill's Pet Nutrition names Hsu president

Hill's promotes Yvonne Hsu, former U.S. division leader, to global president role as former president moves to Colgate-Palmolive growth position.

Yvonne Hsu has been promoted to Hill's Pet Nutrition president effective July 1.

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