Latest News

Pet Food Marketing and Branding

Fancy Feast unveils 2026 Feastivities holiday locket ornament

The Purina brand’s annual collectible ornament, a tradition since 1984, opens to hold a photo of the owner’s cat and is available through the myPurina app through Nov. 20.

Gold heart-shaped locket ornament with white cat illustration and floral details on terracotta background, hanging from gold chain

Dog & Whistle wins award for soy-based dog chew

Dog & Whistle and Northern Illinois University’s Bioplastics Lab will use $40,000 in Illinois Soybean Association research support to develop an edible dog chew made from soy-based materials.

Man in beige cardigan holding Dog & Whistle high-protein dog food package against purple background

Alphia cuts 93 jobs, shifts Nebraska pet food production

The pet food manufacturer will consolidate manufacturing at its Bern, Kansas, plant and convert its Pawnee City, Nebraska, facility into a warehouse and distribution center.

Chewy Claus letters to unlock free pet adoptions

Chewy’s fifth annual holiday letter campaign will cover adoption fees at hundreds of participating shelters Dec. 11-17 in partnership with Greater Good Charities.

Happy tan dog wearing festive red and white floral shirt sitting on gray couch with blanket and pillows

Market Trends and Reports

Survey: pet owners protect health spending despite pressures

An Elanco Animal Health survey of more than 2,000 U.S. consumers found pet owners continue to prioritize pet health spending despite cost-of-living pressures, while medication purchases are spreading across more retail channels.

Woman smiling while working on laptop at wooden desk with golden retriever and tabby cat nearby in bright kitchen

Hill’s report details small dogs’ distinct nutritional needs

Hill’s Pet Nutrition’s “World of the Small Dog Report 2026” finds dogs under 25 pounds have metabolic, anatomical and clinical needs that differ from those of larger breeds.

Smiling Shih Tzu puppy sitting among golden autumn leaves

Trending: Pet Food Podcast

EPISODE 120: How can brands pursue new paths without losing identity?

Hill’s Pet Nutrition and Bond Pet Foods leaders discuss how regenerative agriculture and precision-fermentation protein partnerships can expand a company’s focus without diluting its brand identity.

Wagyu, AI formulation, electron beams: Petfood Industry News Quiz October 30–November 5

Test your knowledge of this week’s pet food news, from cultivated wagyu and AI-assisted formulation to raw food safety, European packaging regulations and Vitalcan’s retail expansion.

Animated pet food production facility showing dogs watching an automated supply chain with smart technology processing premium ingredients

Market Trends and Reports

Freshpet refrigerated pet food sales rose 10% in Q3 2026

Volume gains and lower production costs lifted profitability as the fresh pet food maker raised its full-year sales outlook.

Whimsical steampunk wooden machine with gears, a cheerful dog, fresh vegetables, and decorative elements in a spiral design

Pet Food Marketing and Branding

Kibbles ’n Bits launches heist-themed dog food campaign

Post Consumer Brands debuted a 45-second, heist-themed trailer starring dogs to kick off a new Kibbles ’n Bits campaign that also brings back the brand’s jingle for the first time in more than 20 years.

Brown dog eating from bowl next to Kibbles 'n Bits dog food package with 'Do It For The Bits' promotional text

Latin America/Carribean

Vitalcan shareholder could rewrite competition in Argentina pet food market

Grupo Pilar Innova’s recent acquisition of a 35% stake might open new opportunities for pet food market expansion for Vitalcan.

Argentine flag waving on a pole against a blue sky with white clouds

Pet Food Ingredients

Cultivated wagyu beef gains UK pet food approval

Ivy Farm Technologies can now supply its cultivated wagyu beef to U.K. pet food brands, with its first commercial-scale production run expected to be completed in early 2027.

Golden Shih Tzu dog sitting behind white bowl of dry kibble on blue background

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