Latest News: Page 3

Pet Food Marketing and Branding

Zesty Paws selects Pekingese as first chief taste officer

Zsa Zsa, a dog from Kentucky, will represent the pet supplement brand in upcoming campaigns.

Zsa Zsa will serve as Zesty Paw’s ambassador while sniffing, sampling and tail-wagging her way through the latest in product developments.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

European pet food market at EUR29.3 Bn in 2023; Russia out

From Albania to the United Kingdom, more than 400 pet food companies produced that food in at least 500 facilities.

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Dehydrated natural dog food supported immune system, digestibility

Dehydrated pet foods help bridge the gap between the fresh pet food trend and the convenience of dry kibble. Dehydrated pet food may also offer health benefits.

Chat Gpt Image Jun 17, 2025, 09 01 38 Am

Royal Canin launches gently cooked fresh nutrition line for dogs

Royal Canin USA Inc.

Royal Canin introduces its first gently cooked dog food line with formulas tailored to specific life stages.

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Mars adopts global seafood traceability standard

Mars has partnered with the Global Dialogue on Seafood Traceability and technology provider Wholechain to implement end-to-end tracking across its seafood supply chains.

Wholechain will support Mars in improving visibility into key points within its seafood supply chain, from origin to finished product.

Groan, Aminola form partnership to expand plant-based ingredient supply

Groan takes financial stake in Aminola to strengthen sustainable ingredient sourcing and global market reach.

Groan’s investment in Aminola supports a joint effort to strengthen the plant-based food supply chain.

Hagen Group names senior vice president of sales

Stephen Barth will lead U.S. sales strategy across all retail and e-commerce channels.

The Farmer’s Dog funds veterinary nutrition residency

Program aims to expand clinical nutrition training and research in pet food industry

The Farmer's Dog sponsorship is designed to fully fund the training of a select resident in clinical nutrition, preparing them for board certification through the ACVIM (Nutrition).

Ultimate Pet Nutrition expands retail presence with Pet Supplies Plus launch

Ultimate Pet Nutrition

The veterinarian-founded brand debuts Nutra Complete freeze-dried dog food and Nutra Thrive supplement across 650 locations nationwide.

Farmina opens first U.S. pet food plant

Italian manufacturer invests $115 million in Reidsville, North Carolina, facility to support North American growth.

Loris Rinaldi, CEO Farmina Pet Foods North America and Angelo Russo, CEO Farmina Pet Foods.

Carnivore Meat Company adds pet industry veteran to its leadership team

Dan Horner will lead revenue growth and retail strategy for Carnivore Meat Company’s raw and freeze-dried pet food business.

Dan Horner has been named chief revenue officer for Carnivore Meat Company.

RAWZ promotes pet industry veteran to key North American sales role

Luis Raya will oversee strategic key account development in the U.S. and Canada for RAWZ Natural Pet Food.

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