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Pet Food Marketing and Branding

Mars expands Better Cities for Pets program

New efforts with C40 Cities and Tripadvisor aim to create more pet-friendly, climate-resilient urban areas in cities including London, São Paulo, Los Angeles and Bangkok.

Together with C40 Cities, the BETTER CITIES FOR PETS program has the ambition to drive a global movement toward pet-friendly, climate-resilient cities designed for future generations.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

ProAmpac highlights employee-led sustainability and safety efforts

The flexible packaging company honors global sites for workplace safety, environmental stewardship and community outreach during its annual environmental health and safety initiative.

Aligned with Earth Day and the World Day for Safety and Health at Work, EHS Week featured impactful local initiatives, from tree plantings to student outreach, all driven by a shared commitment to sustainability and care.

Pet Fair Asia 2025 to expand with focus on supply chain, small pet sector

The August event in Shanghai expects record international attendance and will highlight innovations in pet supply, small animals and smart manufacturing technologies.

Bissell Pet Foundation marks 1 million pets helped through national shelter programs

The foundation's spay/neuter, adoption, transport and crisis response programs have reached a milestone since its launch in 2011.

Cathy Bissell, Founder, Bissell Pet Foundation.

Pet Food Regulations

AAFCO and KSU seek experts to review new animal food ingredients

New SRIS program aims to accelerate scientific evaluations of feed ingredients for AAFCO approval.

The SRIS program will assemble independent scientific panels to evaluate animal food ingredients for safety under the GRAS framework.

Market Trends and Reports

Sales and profits drop for J.M. Smucker’s pet food in FY25

Dog snacks made up 54% of the FY25 sales. Cat food and snacks made up 44%.

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Petfood Forum News

Petfood Forum exhibitors showcase innovation, partnership focus in 2025

Major pet food industry suppliers highlighted technology integration, sustainability insights, and collaborative approach at annual trade show in Kansas City.

Coperion unified acquired brands Baker Perkins, Kemutec, K-Tron, Shick Esteve and Unifiller at Petfood Forum 2025.

Saga Nutrition adopts recyclable pet food packaging with Mondi

French pet food maker partners with Mondi to launch mono-material dry pet food bags aligned with circular economy goals.

Mondi's packaging features secure sealing for easy storage and handling, ensuring convenience for pet owners. Its durability also provides reliable protection during shipping and handling, making it practical and long-lasting, the company said.

Multivac USA graduates first class of technical apprentices

Six new field service professionals join Multivac’s team after completing a two-year training program focused on packaging and processing equipment.

Multivac said it is building a skilled technical workforce through its U.S. Apprenticeship Program.

Simmons names senior vice president as Craig Bacon plans retirement

Longtime Simmons executive Dr. Craig Bacon will retire in 2026, with food industry veteran Marcia Reeves stepping in to lead technical services.

Insect protein study sparks backlash over methodology, environmental claims

A UK trade association challenged a recent life cycle assessment that highlighted conditional environmental benefits of insect protein compared to soybean and fish meal.

Up Close Pet Food Andrea Gantz

Marfrig-BRF merger gains regulatory approval

The combination of the two already affiliated protein companies does not pose any competitive risks, Brazil’s Administrative Council for Economic Defense decides.

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