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Chefs, grains, experiential ads: Petfood Industry News Quiz May 21-28

This week’s Petfood Industry News Quiz tests you on experiential advertising campaigns, consumer spending pressures and emerging functional ingredients.

Chat Gpt Image May 28, 2026, 09 30 39 Am

Purina to celebrate grand opening of Ohio pet food factory

The US$550 million Batavia facility will mark Purina's first ground-up factory construction since 1975.

The new facility is expected to produce leading dry dog and cat food brands, including Purina Pro Plan, Purina ONE and Dog Chow.

Business Strategy

How AI is bringing pet food 4.0 to life

From ingredient discovery to factory floor automation, artificial intelligence is reshaping every link in the pet food value chain.

According to the author, pet food is learning to think.

Pet Food Marketing and Branding

Edgard & Cooper stages Viking funeral for fallen chew toys

The European natural pet food brand hosted a ceremonial beach send-off as part of its Pet Holiday Calendar activation series.

Following the Viking funeral ceremony, new chew toys will be donated to a shelter partner in Southern England.

Market Trends and Reports

Report identifies 5 pet ownership affordability trends

Bank of America data reveals how veterinary costs, generational spending gaps and private equity clinic consolidation are reshaping the U.S. pet market.

Woman Buying Pet Food With Golden Retriever Chat Gpt

Nextrition expands cold-pressed dog food into retail stores

The independently owned brand has partnered with SLA Brands to bring its patent-pending cold-pressed dog food to independent pet specialty retailers nationwide.

Pet Food Marketing and Branding

Golden Child debuts scented billboards in new campaign

The next-gen pet wellness brand is rolling out maple-glazed bacon-scented billboards across Los Angeles, New York and Miami.

Starting May 18, Golden Child billboards will run in three select U.S. cities: LA, New York and Miami.

Market Trends and Reports

Report: Pet food nutraceuticals market to reach $16.5B by 2033

Growth Market Reports forecasts the segment will expand at a 7.2% CAGR over the next decade, driven by pet humanization and preventive healthcare trends.

Growth Market Reports Nutraceuticals Market 5 27 2026

Market Trends and Reports

6 pet owner personas influence global pet food buying behavior

A survey with more than 2,600 pet owners maps purchasing “personas” based on food preferences, pricing priorities, motivations and age groups.

Personas Tutores De Pet Brasil

Study: Botanical blend supports calm behavior in dogs

Cargill research finds a blend of fenugreek, milk thistle and purple passionflower supports calm, balanced behavior and doesn't dull the dog's personality.

Mellow Water Color Of A Dog Sitting Calmly While Fireworks Explode Overhead During A Lightning Storm

Petfood Forum Chats

Petfood Forum Chat: Jon Levine, national account manager, Lantech

From labor-saving automation to packaging material reduction, Lantech is helping pet food manufacturers do more with less — and preparing for the tradeoffs that come with it.

Pet Food Marketing and Branding

Farmer's Dog partners with The Oprah Podcast on dog-focused series

The fresh pet food brand is sponsoring a multi-episode mini-series and podcast content featuring real owner-dog stories and expert insights.

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