Latest News: Page 6

Market Trends and Reports

Proactive pet owners driving pet food longevity trends

Pets are living longer than ever before, and pet parents are looking for solutions that ease transition from adult to senior.

Elderly woman with white hair tenderly nuzzling a gray dog in a warm embrace

Purina, RedRover grants expand pet-friendly domestic violence shelters

Purina and RedRover named six 2026 Purple Leash Project grant recipients, bringing the program’s total to nearly 70 grants worth $2.2 million since 2019.

Woman smiling while holding a cat and posing with a golden and white dog on a sunny patio

Market Trends and Reports

Report: Plant-based pet food market to reach $34.1B

Growth Market Reports projects the global plant-based pet food market will grow at a 9.4% compound annual rate from 2026 to 2034.

White Standard Poodle with fluffy coat and groomed appearance sitting against black background

Corbion CEO to step down in 2027

Corbion’s supervisory board has begun a search for a new CEO and plans to nominate Xander Wessels to the board.

Professional man smiling in modern office environment wearing brown blazer and light blue shirt

Product Launches

Holladay Distillery launches Bourbones dog treats

The Missouri distillery’s Bourbones treats are made with the same grains used in Holladay Bourbon, and a portion of sales supports animal welfare organizations.

Chihuahua standing beside Jack Daniel's whiskey barrel and bottle in festive outdoor setting

Mars $3M grant targets 4-H veterinary, food careers

The three-year Mars Impact Fund grant will support National 4-H Council’s Beyond Ready program through six university partnerships focused on food, agriculture and veterinary science.

Adult and child examining plants in a sunny garden with lush green foliage in the background

Survey: Vegan cat diets tied to lower overweight odds

An online survey of 1,305 cats found those fed vegan diets had lower odds of being assessed as overweight than cats fed meat-based diets, though the difference was not statistically significant.

Vegetable art cat made from cucumbers, carrots, and peppers sitting on a sunny windowsill

Romanian pet food industry attracts new investments

The country’s pet food sector is attracting investments from outside companies as well as domestic players; plus, Kormotech revamps its wet pet food line.

AktivDog of Switzerland is one of the companies investing in the Romanian pet food market.

Maned wolves, aloe vera, calcium: Petfood Industry News Quiz October 9–15

This week’s quiz explores consumer trust, wildlife conservation, botanical research, feline nutrition regulations and a new Petfood Forum manufacturing seminar.

Collage illustration featuring veterinarian with pets, wildlife, medical microscope, urban professionals, and botanical elements in blue and gold tones

Smalls cat food recipes earn Clean Label Project recognition

Eight Smalls fresh, gently cooked cat food recipes received the Clean Label Project Purity Award, and a ninth recipe earned Clean Label Project Certification after independent third-party testing.

Five SMALLS cat food packaging containers displaying fresh poultry varieties in brown and colorful label designs

Evanger’s, Against the Grain sign VSI distribution deal

The partnership gives independent pet retailers in the western U.S. access to both brands’ dog and cat foods, treats and toppers through Veterinary Service Inc.’s network.

Pet Food Marketing and Branding

Purina names Chief Snuggle Officers

A Dalmatian puppy from California and a domestic shorthair kitten from New York will each receive $25,000 as honorary brand ambassadors, with $10,000 going to a shelter in each winner’s community.

Collage of Dalmatian dog photos labeled 'bowie' featuring close-up and candid shots

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