Latest News: Page 6

Pet Food Marketing and Branding

Wellness Pet offers elevated shared dining experience this season

Wellness Pet Company

Company teams up with Hayley Erbert Hough for Wellness Supper Club campaign.

With over 100 wet cat food varieties, Wellness Pet and Hayley Erbert Hough are showing cat parents how to elevate the shared dining experience.

Dominique Bureau and Tina Caparella receive NARA awards

North American Renderers Association honors researchers and communicators advancing rendered ingredient knowledge in animal nutrition.

Left: Dr. Dominique Bureau, Right: Dr. Charles Starkey, FPRF and NARA

Oh Norman! partners with iHerb for global distribution

The collaboration makes Oh Norman! pet supplements available in over 150 countries through iHerb's distribution network.

Pet Food Marketing and Branding

Kormotech's Optimeal Holistic commercial wins Red Dot Award

Ukrainian pet food brand's advertisement recognized for design and creativity.

Optimeal Holistc Commercial 2

Market Trends and Reports

Consumer preference shift to cats reshapes pet food spending

Euromonitor International data shows cat food grew 6% annually from 2020 to 2025, while dog food increased 3.8%.

According to the report, by 2030, cat food is forecast to grow at a CAGR of 4% in value.

Market Trends and Reports

HABRI publishes report on supporting pet ownership equity

The Human Animal Bond Research Institute released a report addressing barriers to pet ownership and care access for underserved populations.

Woman With Her Cat Uschi Du Pixabay

Plant-Based Dog Food Formulation Challenge game

The game explores key formulation challenges and nutritional considerations when developing vegetarian or vegan dog foods.

Pixelated Video Game Screenshot Of A Farm Instead Of People, Dogs Work On The Farm

Snellman Group acquires Benyfit Natural in UK debut

The Finnish company's purchase of the raw dog food producer marks its first entry into the British pet food market.

Sharks, salmonella, fat and water: Petfood Industry News Quiz Nov. 6-13

The quiz challenges readers with five multiple-choice questions based on real headlines and articles recently published on PetfoodIndustry.com.

Double Dog Dare

Pet Food Ingredients

Report: China dominates critical vitamin, amino acid supplies

New IFEEDER research reveals U.S. dependence on Chinese-produced feed additives essential for animal nutrition and food security.

After the recent IFEEDER report, AFIA aims to identify pathways to diversify supply chains and prevent potential future losses of agricultural capacity and food production.

Sustainable Dog and Cat Food

Shark-based pet snacks rising in popularity, include regulated species

DNA barcoding of shark-based pet treats in Thailand identified eight species of shark. Biologists have classified many of those species as near threatened, while also under international trade regulations.

Cats Eats Shark

Trouw Nutrition opens pet premix factory in Brazil

Trouw Nutrition USA

The new facility in São Paulo will increase the company's service capacity fivefold to meet growing demand from pet food manufacturers.

From left to right: Trouw Nutrition's PET Species Leader in Latin America, Felipe Cabanne, Trouw's Head of Strategic Marketing in Latin America, Frederico Glaser, and Trouw Nutrition's General Director for Latin America, Augusto Adami.

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