The partnership will expand retailer access to Evanger’s and Against the Grain products through VSI’s distribution network, which serves more than 2,500 retail stores west of the Rocky Mountains.
“Rather than merely finding a distributor to shift product between warehouses, our goal was securing a true partner committed to driving brand expansion alongside us at retail,” said Holly Sher, owner of Evanger’s Dog & Cat Food Co. “VSI truly distinguished itself through deep independent retailer relationships, a seasoned field team and a dedicated commitment to supporting our portfolio with targeted marketing, active sales, robust education and merchandising. This collaboration equips our independent retail network with enhanced local resources while granting us the necessary scale to propel aggressive expansion across the western region.”
Through VSI, retailers will have access to hundreds of wet and dry foods, treats and toppers for dogs and cats across both brands. Recent product launches include Evanger’s EVx Jerky Treats and EVx Functional Dog Food Recipes, and Against the Grain Happy Cakes for Dogs & Cats and Slow Cooked Meaty Shreds Kibble Toppers.
The partnership comes as Evanger’s and Against the Grain continue to invest in product development and expand their retail presence.
Retailers interested in carrying Evanger’s or Against the Grain products through VSI can contact their VSI representative for ordering and availability information.
