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Petfood Forum News

Petfood Forum 2027 opens registration, adds manufacturing seminar

The April 26-28 event in Kansas City, Missouri, adds a pre-conference seminar for pet food plant managers and production teams, with the lowest registration rates available through Nov. 30.

Crowded pet food industry trade show floor with escalators, vendor booths, and branded signage including Petfood Forum banner.

PremieRpet, Onçafari partner on maned wolf conservation

The Brazilian pet food manufacturer is funding a 12-month study analyzing years of tracking data on South America’s largest wild dog.

Brown and tan coyote with black markings walking through green grass near a tree trunk

Product Launches

Pet HealthWorks launches dog weight and muscle supplement

The Good Fitness soft chew combines myHMB, L-carnitine and vitamin D3 to target canine weight management and lean muscle.

Pet Healthworks Good Fitness dog health supplement jar with purple label supporting metabolism and muscle health

Product Launches

Fera Pets launches weight, muscle supplement for dogs

Company’s daily soft chew supports lean muscle mass, metabolism and body condition in aging dogs.

Person holding Fera Pets Healthy Weight & Muscles supplement jar while brown and white dog looks up expectantly outdoors

Pet Food Regulations

AAFCO aligns feline calcium, phosphorus enforcement with PFLM

State regulators are encouraged to give cat food manufacturers the same implementation window for revised feline calcium and phosphorus profiles that applies to Pet Food Label Modernization.

Gray tabby cat with green eyes resting on brown furniture, looking directly at camera

Pet Food Marketing and Branding

3 aspects of trust that drive pet food purchasing decisions

Research identifies commercial perception, product quality and recommendations as factors in pet food purchasing decisions.

Man with dog shopping for pet food in colorful supermarket aisle

Pet Sustainability Coalition unveils Impact Unleashed 2026 agenda

The three-day Boulder, Colorado, event will feature leaders from Mars, Hill’s Pet Nutrition, Nestlé Purina PetCare and other pet industry companies discussing sustainability decisions.

Pet Food Marketing and Branding

Purina spotlights Purple Leash Project at USWNT match

Actress Mariska Hargitay served as Purina’s honorary captain at the U.S. Women’s National Team match against Spain to raise awareness of domestic violence survivors and their pets.

Seven women smiling together at an indoor event, some wearing USA team apparel and medals

Product Launches

OMNI launches joint, skin, calming functional dog foods

The three complete adult dog foods combine targeted nutritional support with allergy-friendly recipes that use novel protein sources, including sweet lupin bean.

Three OMNI dog food formula bags with Joints, Skin, and Calm variants featuring dogs and product details

Purina study ties lean feeding to canine longevity

The Purina Institute marked the 25th anniversary of its 14-year Labrador retriever study, which found lean-fed dogs lived a median of 1.8 years longer than their littermates.

Dog life span comparison showing 11.2 years for small-to-mid dogs and 13 years for lean-hid dogs

Petfood Forum News

Reminder: Petfood Forum 2027 call for papers deadline is October 16

Abstracts on nutrition, marketing, processing and regulatory topics are due October 16 ahead of the April 26-28 event in Kansas City, Missouri.

Woman with glasses presenting at conference, wearing pink cardigan and conference badge with microphone

Latin America/Carribean

Latin America’s pet food ingredients must strike a balance

Pet food manufacturers in the region need to navigate a complicated mix of ingredient innovation, consumer expectations, formulation costs and profitability.

Corn cob filled with coins on desk with laptop, calculator, and pen

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