Latest News: Page 8

Pet Fair South East Asia draws record international attendance

Bangkok-based trade show gathered over 11,000 pet industry professionals and 447 exhibitors from 37 countries, underscoring its expanding global reach.

Rare Breed launches dog treats into US Walmarts

The new brand’s minimally processed treats, made with only American-sourced meat, flaxseed and vinegar, are now available in over 2,500 Walmart stores.

Tactical Dogs Rare Breed

Pet Food Marketing and Branding

VICTOR donates $25K to veteran PTSD service dog nonprofits

Victor Super Premium Pet Food

The pet food manufacturer contributes to two organizations that pair veterans with trained service dogs for post-traumatic stress support.

Sustainable Dog and Cat Food

Bank choice invisibly influences pet food maker sustainability

By selecting their banking partner based on sustainability criteria, pet food companies can integrate environmental and social consciousness into a foundational, but often overlooked, part of their business.

It's a Wonderful Dog's Life

Pet Food Marketing and Branding

Oh Norman! partners with Amanda Foundation to support dog adoptions

Kaley Cuoco's pet wellness brand provided grooming services, covered adoption fees and donated products to help shelter dogs find homes.

Kaley Cuoco and Oh Norman! partnered with The Amanda Foundation to rally support for rescues and help dogs find their forever homes.

Study: Farmer's Dog finds fresh dog food boosts hydration more than kibble

Company published research showing fresh diets increase total water intake in dogs compared to dry food.

Dog Drinking Water Pixabay

Pet Food Marketing and Branding

Blue Buffalo launches football campaign with Olivia Culpo

Blue Buffalo Co.

The pet food brand partners with the actress and select WAGs to promote game day-inspired Nudges treats for dogs.

Blue Buffalo said its Nudges treats are made with real steak and chicken and crafted to look and taste just like the popular snacks humans love.

Trending: Pet Food Podcast

EPISODE 98: What is a brand compass and why is it important for pet food companies?

Hunter Ellis, brand experience strategist at Trone, explains how this internal strategic document helps pet food companies align their values, maintain consistency and make better decisions across all departments.

Sound Cloud Cover Art 800x800 Hunter Ellis

Pet Food Safety

Report: Pet food safety market projected to reach US$16.8 billion

Research Intelo forecasts the global pet food safety market will grow at 8.2% annually through 2033, driven by regulatory compliance and testing innovation.

Research Intelo Pet Food Safety Market Report

Chewy Claus to donate up to 16 million meals to shelter pets

The pet product retailer will donate meals and $10 million to shelter animals through its annual holiday program.

The 2025 Chewy Claus season opens with a story that captures the spirit of giving: Dray, the canine companion of Brooke Eby, a Maryland woman living with ALS, wished for one simple joy — to walk beside his mom again.

Ollie debuts baked turkey recipe at Petco stores

The fresh dog food company expanded its retail presence with a seasonal product launch timed for the holiday season.

Global Commerce

Recall, investments, Petfood Forum Asia: Pet food news review Nov. 1 – Nov. 7

The past week in the pet food industry included a recall alert, trade show updates, investments and expansion, along with leadership shifts.

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