Latest News: Page 8

Algiecel scales microalgae fish oil alternative for pet food

Danish ingredient supplier’s new Kalundborg facility increases its microalgae production capacity nearly fivefold as global fish oil supply tightens.

Six professionals at AlgiCEL ribbon-cutting ceremony in front of facility entrance

Butcher’s Naturals jerky treats launch at Food Lion

The natural dog treat brand will offer four limited-ingredient salmon and beef jerky products at Food Lion stores beginning in early October.

Pet Food Marketing and Branding

6 pet brand storytelling strategies to win consumer trust

As pet owners scrutinize spending, pet food companies that communicate with empathy, transparency and consistency are better positioned to earn long-term loyalty.

Woman reading Pet Food Marketing book on couch with golden retriever and tabby cat in bright living room

Pet Food Marketing and Branding

The Farmer’s Dog partners with chef Molly Baz

The fresh dog food company named the cookbook author as its newest brand partner and launched a social media series with her as the first guest.

Woman holding brown puppy next to Dog Person branded bingo game and merchandise against teal background

Pet Ownership Statistics

US, UK pet owners differ in dog diet inquiries; US tops vegan interest

U.S. users may explore pet food through lifestyle choices, while British users more often seek reassurance about feeding and care.

Animated family scenes showing adults and children with dogs enjoying meals and beverages in cozy homes decorated with American and British flags.

Former Petfood Industry editor Lindsay Beaton launches consultancy

Beaton Path Communications will provide brand identity, marketing strategy and launch support to small and midsize pet industry companies.

Woman wearing glasses and dark cardigan smiling at camera outdoors

Trending: Pet Food Podcast

Episode 118: What don't veterinarians know about pet nutrition?

Veterinarian and pet food founder Dr. Tim Hunt says limited nutrition training in vet school leaves many practitioners relying on pet food company representatives for nutrition guidance in this edition of Trending: Pet Food.

Purina opens veterinary student wellness center at Utah State

Purina Pro Plan Veterinary has funded a new wellness center at Utah State University’s College of Veterinary Medicine to support the mental health of veterinary students.

Modern veterinary clinic waiting room with Purina Pro Plan Veterinary signage and contemporary furniture

Market Trends and Reports

Ollie survey: Dog owners splurge on holiday meals

Nearly all respondents to the company's survey said they give their dog something special to eat during the holidays that it would not get on a normal day, and 95% said they buy their dog a holiday gift.

Dalmatian dog posed above gourmet pet food plated on blue surface with utensils and fresh ingredients

Registration opens for 2027 AFIA Pet Food Conference

The Jan. 26 conference in Atlanta will address global market trends, artificial intelligence, regulatory issues and animal supplements.

AFIA Pet Food Conference promotional banner featuring a cat, scheduled for January 26, 2027 at Georgia World Congress Center

Market Trends and Reports

petLENS Pulse: Pet owners protect spending, grow selective

The World Pet Association and BSM Partners released the first monthly petLENS Pulse reports, covering dog, cat and total species consumer sentiment data from August.

Ladies leading, Brazil+US, farm stores: Petfood Industry News Quiz October 2–8

Test your knowledge of this week’s pet food developments, including the first Women in Petfood Leadership mentorship cohort, a Brazilian feed-additive producer’s U.S. expansion, blame-free obesity communication, disputed heavy-metal findings in cat food and shifting dog-food sales at farm-and-ranch retailers.

Illustrated overview of pet food company operations showing manufacturing facility, retail store, veterinary clinic, and customer interactions with dogs in urban setting.

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