Hollywood Feed will begin selling Nulo pet food and nutritional products in its 179 stores across 19 states.
The retailer, which has sold pet products for seven decades, will carry Nulo’s grain-free Freestyle line, its oven-baked Culinary Harvest recipes and a selection of wet foods for dogs and cats.
Nulo formulates its recipes with high levels of animal-based protein, low carbohydrates and low-glycemic ingredients, with a focus on gut health.
The brand partners with Olympic athletes, including three-time gold medalist shot putter Ryan Crouser, three-time Paralympic gold medalist snowboarder Brenna Huckaby, and two-time gold medalist speed skater Jordan Stolz.
“Hollywood Feed has built real credibility teaching pet parents what great nutrition looks like,” said Greg Aldrich, chief operating officer of Nulo. “That care for educating customers lines up perfectly with how we think about nutrition at Nulo, and we’re excited for their pet parents to see the difference for themselves.”
Nulo products will be available in all Hollywood Feed locations starting Nov. 2. A soft launch of the Nulo line begins Oct. 19 in select markets in Georgia, Indiana and Ohio.
“We are consistently seeking products that help our valued customers provide their pets with enhanced nutrition, longevity and quality of life,” said Shawn McGhee, president of Hollywood Feed. “Nulo is a great addition to our lineup, and we are excited to offer a brand that shares our commitment to the well-being of pets.”
