What’s next for pet food: A generational perspective

Learn about the various pet food shopping patterns found among the generational demographics, especially millennials and Gen Z.

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All the generations love their pets, but they may have different priorities when it comes to feeding their beloved animal.
All the generations love their pets, but they may have different priorities when it comes to feeding their beloved animal.
Aleksandarl | iStock.com

Packaged Facts data presented at the closing “What’s Next for Pet Food?” panel at Petfood Forum 2023 give perspective on the direction of pet food formulation trends, based on the percentage of millennials/Gen Zers who report buying pet foods with specific characteristics, compared with their Gen X and boomer counterparts.

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