As Packaged Facts reports in “Veterinary Services in the U.S.” (October 2023), MRI-Simmons data show the overall percentage of dog/cat households who report buying pet food through their veterinarian at 5% as of 2023, down from 8% in pre-COVID 2019. Virtually all of these purchases would be prescription pet foods, or prescription diets.
The prognosis for prescription pet foods
Pet owners continue to shift the channels through which they purchase their pets’ diets.
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