Pet supplement sales push past US$2 billion

Packaged Facts’ February 2023 Survey of Pet Owners shows a high level of health awareness among pet owners: 68% of dog parents and 75% of cat parents agree that they look for products to improve their pet’s health and wellness.

Increasing attention to pet health and wellness is a decades-long trend, and along with pet population and macro-economics a primary driver of pet industry performance. But with that said, pet health concerns spurred by COVID-19 kicked things up to another level and are likely to outlast their immediate pandemic trigger, as is true of many COVID impacts.