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Raw Cat and Dog Food
Market Report
Pet food private label and fresh food trends
Cost consciousness, brand loyalty among factors in fresh pet food growth compared to private label sales.
Raw Cat and Dog Food
Raw pet food brands collaborate on industry roundtable
Oma's Pride hosted discussion with Green Juju and We Feed Raw leaders on accessibility, nutrition and category growth.
News Hound
Human-grade meat versus sustainability creates a pet food dichotomy
The pet food industry may need to use fewer resources in consideration of what others need in perpetuity.
Pet Food Marketing and Branding
Report: Content breadth drives fresh, raw cat food search visibility
Bubblegum Search analyzed 20 U.S. brands to identify leaders in online visibility and AI-driven search performance.
Pet Food Marketing and Branding
Fresh pet food claims about additives, processing and human-grade may lack evidence
As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.
Adventures in Pet Food
Alternative pet food sales growth: Market savior?
If it weren’t for high growth in fresh, dehydrated, freeze-dried, air-dried and similar diets, pet food sales in developed markets like the U.S. would show no increases.
Research Notes
RAMP raw pet food consolidates BARF, RAP and RMBD names
A group of researchers proposed a new term for raw pet food, seeking to unify the terminology and regulatory understanding of this growing product segment.
Raw Cat and Dog Food
Drug-, sanitation-resistant Salmonella spread by raw-meat dog food in Canada
In total, 20 people became sick in the 2021-2023 period, half of them babies or toddlers under the age of two.
Research Notes
Study finds pathogens, antibiotic-resistant bacteria in raw commercial cat foods
Researchers detected disease-causing microbes and antimicrobial resistance genes across frozen, freeze-dried and refrigerated raw products purchased from major retailers.
Raw Cat and Dog Food
HPAI risks in raw pet foods reviewed, threat greatest to cats
Scientists suggested that companies producing raw pet food may need to implement enhanced controls, including testing, improved sanitation and pathogen-reduction technologies, to mitigate risk and avoid liability.
Pet Food Marketing and Branding
Primal Pet Foods launches raw nutrition brand campaign
Primal Pet Foods
The US-based raw pet food manufacturer debuts "More Time in Their Prime" creative highlighting ancestral diet benefits.
Pet Food News
Healthybud launches freeze-dried raw food with pre and postbiotics
Healthybud
Canadian pet food company said the lamb and salmon formula is the first complete and balanced freeze-dried raw product to include both prebiotic and postbiotic ingredients.
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