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Pet Food Company Profiles
Vital Essentials: A goal to be in every bowl
This raw pet food brand is looking to make raw feeding more accessible to pet parents.
According to CEO Heather Govea (pictured here with Boston Terrier Zoe), Vital Essentials is creating new ways to make the raw feeding experience more accessible, affordable and convenient for everyone who wants to give their pets the benefits of raw protein.
Brand Insights
Food Safety Training That Delivers Global Impact
Intralox
Master hygienic design, sanitation essentials, and environmental monitoring through CFS Institute’s expert-led, in-person and blended learning programs worldwide.
Food Safety Training That Delivers Global Impact
Global Commerce
How to prep as court ruling unsettles US tariffs affecting pet food industry
The uncertainty surrounding the legal fate of IEEPA tariffs should prompt strategic planning not hasty changes for pet food companies.
Map Of North America Like A Google Maps Image From Above Dollar Symbols Surround The Us Borders Like A Wall
Pet Food Ingredients
Five functional benefits of corn in pet food formulations
Research and practical applications suggest corn offers multiple functional benefits that merit consideration in modern pet food development.
Bauhaus Painting Of A Cat In A Corn Field
Pet Food Marketing and Branding
10 takeaways: Use digital marketing to build authenticity, omnichannel experiences
Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.
Digital marketing success in the pet food industry requires strategic integration of multiple channels to create authentic, seamless customer experiences.
Market Trends and Reports
Dog snacks led Smucker’s pet food sales decline in Q1 FY26
Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.
Dall·e 2024 08 28 12 25 56 An Oil Painting Of A Beagle Dog In A 1950s Style Kitchen, Captured From An Angle The Scene Focuses On A Close Up Of The Beagle, Which Is Eating Jelly
Europe
Inspired Pet Nutrition may buy Ultra Premium Direct
The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.
Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man
Pet Food Market
Pet food industry split on AI adoption, marketing emerges as top priority
Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.
Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.
Ingredient Issues
10 takeaways: Stocks rise with pet food health trends, as do bone broths
As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.
Stock photos...
Ingredient Issues
10 takeaways: Apple cider vinegar as a dog and cat food ingredient
Apple cider vinegar may affect pet health, and more than five years ago, one scientist called for research to verify its benefits and possible drawbacks in pet food formulations.
Chat Gpt Image Aug 19, 2025, 11 16 16 Am
Pet Food Additives/Supplements
10 takeaways: Superfood trends reshape pet food formulations
In a recent Trending: Pet Food, Healthybud CEO Kyle Feigenbaum explains how consumer knowledge and personal health experiences are accelerating the integration of functional ingredients from human nutrition into pet products.
Superfood ingredients are increasingly being incorporated into pet food formulations as manufacturers respond to consumer demand for functional nutrition benefits.
Latin America/Carribean
Brazil, Chile, Argentina top 11 South American pet food companies 2024
Although not one of the top export markets for Brazilian pet food, U.S. trade grabbed headlines more recently with the onset of tariffs.
South America Pet Map
Pet Food Additives/Supplements
Report: Pet probiotics market to reach US$3B by 2033
Market expected to grow at 7.4% compound annual growth rate driven by increased focus on pet gut health.
Pet Probiotics Image From Research Intelo
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