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Pet Food Market
Electrolytes for dogs: Humanization drives innovation in Mexico
ElectroDOG and other brands bring human-style hydration products to retail shelves, targeting pet parents who view dogs as family members.
Brand Insights
The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out
BESTMIX SOFTWARE N.V.
What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.
Trending: Pet Food Podcast
EPISODE 94: How can pet food companies navigate social responsibility?
Kormotech CEO Rostyslav Vovk shares how his company's commitment to helping pets in need — from supporting local shelters to co-founding Save Pets of Ukraine — has driven both meaningful impact and business success.
Global Commerce
China's pet food imports challenged by tariffs, local brands
China’s pet food industry is adapting to current events and proving nimble.
Pet Food Market
Mexico lifts ban on Brazilian pet food: Opportunity or overstatement?
Brazil's entry into Mexico's pet food market creates new competitive dynamics rather than the bilateral synergy many industry observers initially anticipated.
Dog and Cat Food Nutrition
Nutrition for all life stages: How the industry responds to aging pets
With a growing population of senior dogs and cats, manufacturers are investing in targeted formulations to support health and well-being.
Pet Food Company Profiles
Vital Essentials: A goal to be in every bowl
This raw pet food brand is looking to make raw feeding more accessible to pet parents.
Global Commerce
How to prep as court ruling unsettles US tariffs affecting pet food industry
The uncertainty surrounding the legal fate of IEEPA tariffs should prompt strategic planning not hasty changes for pet food companies.
Pet Food Ingredients
Five functional benefits of corn in pet food formulations
Research and practical applications suggest corn offers multiple functional benefits that merit consideration in modern pet food development.
Pet Food Marketing and Branding
10 takeaways: Use digital marketing to build authenticity, omnichannel experiences
Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.
Market Trends and Reports
Dog snacks led Smucker’s pet food sales decline in Q1 FY26
Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.
Europe
Inspired Pet Nutrition may buy Ultra Premium Direct
The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.
Pet Food Market
Pet food industry split on AI adoption, marketing emerges as top priority
Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.
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