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Business Strategy

General Mills to close Missouri plants bought from Whitebridge

In November 2024, General Mills acquired Whitebridge Pet Brands' North American premium cat food and pet treat business from NXMH for US$1.45 billion.

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Adventures in Pet Food

What makes a pet food or treat premium today?

The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.

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5 conservation actions pet food companies can encourage

Pet food companies, positioned at the intersection of animal care and environmental responsibility, have an opportunity to educate and influence consumers.

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Synthesis of the lambs: yeast grow lamb protein for dog food

For pet food formulators, brewed lamb could become another protein in the palette, if formulation, cost, scale and regulatory hurdles can be addressed.

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Ideal dose of X-rays identified for preserving pet food

X-ray irradiation could offer a viable preservation technique for certain segments of the pet food industry, especially semi-moist formats.

Superhero Cat Using X Ray Vision To Look Inside A Bag Of Cat Food

3 positive forecasts for the pet food industry despite turbulent times

Although influenced by the events of the world, the pet food industry is bolstered by evolving human attitudes towards pets, while likewise buffered by the human-animal bonds that transcend economic cycles.

Pet Food Market

Pet food industry takes cautious approach to AI marketing

New polling reveals how pet food brands leverage artificial intelligence to segment audiences and personalize messaging.

Pet food marketers are cautiously exploring artificial intelligence for customer insights and content creation, though most companies remain in planning phases rather than full implementation.

Pet Food Ingredients

Hydrolyzed chicken liver boosted palatability, digestibility of cat foods

Researchers assessed the effect of hydrolyzed proteins on nutrient utilization and gut health.

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Avian Influenza

Raw cat food HPAI infections may return as birds migrate

Beyond the danger to pets, HPAI infections in companion animals increase the potential for the virus to jump species and become a human health risk.

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Pet Food Market

Electrolytes for dogs: Humanization drives innovation in Mexico

ElectroDOG and other brands bring human-style hydration products to retail shelves, targeting pet parents who view dogs as family members.

As pets are increasingly seen as family members, owners replicate their own consumption habits for them.

Trending: Pet Food Podcast

EPISODE 94: How can pet food companies navigate social responsibility?

Kormotech CEO Rostyslav Vovk shares how his company's commitment to helping pets in need — from supporting local shelters to co-founding Save Pets of Ukraine — has driven both meaningful impact and business success.

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Global Commerce

China's pet food imports challenged by tariffs, local brands

China’s pet food industry is adapting to current events and proving nimble.

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