Love is in the air, and some pet food brands are introducing seasonal offerings as retailers prepare for Valentine's Day and pet owners seeking special treats for their animals.
A record 35% of consumers plan to purchase Valentine's Day gifts for their pets this year, totaling $2.1 billion up from $1.7 billion in 2025, according to an annual survey released by the National Retail Federation and Prosper Insights & Analytics.
"Valentine's Day underscores the value of relationships, and for many people, the connection they share with their pets is an important one," Phil Rist , Prosper Insights & Analytics Executive vice president of strategy said. "Whether it's a dog, cat or other animal, consumers are looking to celebrate their pets this Valentine's Day with a special toy, accessory or treat."
Limited-edition products feature functional ingredients and heart-shaped formats designed to appeal to consumers looking for both celebration-themed items and nutritional benefits for their pets during the February retail period. Below are two examples.
- Heart-shaped bites made with lamb provide protein and meaty flavor.
- Pumpkin fiber content supports healthy digestive function in dogs.
- Collagen formulation helps maintain skin health and coat appearance.
- Postbiotic ingredients promote balanced gut microbiome for canine wellness.
- Heart-shaped format offers seasonal presentation for Valentine's Day retail.
- Real chicken provides primary protein source in soft-textured format.
- Treat size designed specifically for training applications with dogs.
- Grain-free formulation suitable for dogs from 12 weeks of age.
