Pawco, a premium fresh dog food company, has completed a brand refresh encompassing a new logo, redesigned packaging across its full product portfolio, and a rebuilt e-commerce platform.
The company reported more than 20% sales growth across Amazon and direct-to-consumer channels within the first four weeks following the launch, alongside a top-three ranking in Amazon's Fresh Dog Food category.
The redesign covers Pawco's full lineup, including its GreenBites, LuxBites, Magic Bars, Magic Cookies, Magic Toppers, and SuperSalads products. The updated visual identity is intended to more clearly communicate the brand's formulation approach and ingredient sourcing.
"This wasn't a cosmetic refresh; it was a strategic evolution," said Dr. Mahsa Vazin, founder and CEO of Pawco. "Today's pet parents expect the same standards and transparency for their dogs that they demand for themselves. We aligned our packaging, digital experience, and messaging around that shift, and the early performance proves that when brand clarity matches product integrity, growth follows."
Pawco also launched a redesigned website featuring individual product detail pages with formulation information, functionality descriptions, and updated visuals.
"As consumer demand for ingredient transparency and functional nutrition continues to rise, we're exceeding expectations for dog parents," Vazin added. "In doing so, we're able to expand distribution and accelerate innovation while continuing to lead the charge in the rapidly evolving pet nutrition category."
