Jinx announced its expansion into cat food with Jinx Cat Food, launching exclusively at Walmart beginning February 15.
The pet wellness brand is introducing both dry and wet cat food formats. Dry food recipes feature bone broth-infused kibble with added TruMune postbiotics to support microbiome and immune function. Wet recipes are available in hand-filleted shreds and patés crafted with whole muscle meat and bone broth for hydration.
All recipes feature high-quality protein as the first ingredient, including cage-free chicken, Atlantic salmon and ocean fish. The products are formulated without corn, soy or wheat.
"Cats are discerning by nature, and feeding them well requires real intention," said Kyle Banahan, CEO of Jinx. "Modern cat parents care deeply about ingredients, nutrition, and whether food actually works for their cats — not just on paper, but in the bowl. We built Jinx Cat Food to meet that standard, with the same level of care, thoughtfulness, and respect that cats demand every day."
Jinx partners with Tinx
To introduce the cat line, Jinx is partnering with podcast host and cat parent Tinx for a Valentine's Day-themed marketing campaign. The brand is hosting an invite-only event during New York Fashion Week called The Purrfect Match, which will include adoptable kittens provided through a partnership with Animal Haven NYC. Jinx will make a donation to Animal Haven in support of its rescue and adoption efforts.
"I'm always more inclined to trust a cat person," said Tinx, parent to cats Miso and Ceviche. "It signals consistency, independence, and respect — and in dating, that's pretty much a dream."
The cat food portfolio will be available exclusively at Walmart starting February 15, 2026.
