Maev has launched The Home Team campaign featuring retired soccer players Christen Press and Tobin Heath in their first major brand partnership since leaving the U.S. Women's National Team. The campaign focuses on the athletes' roles as dog owners rather than their sports careers.
"Through change, pressure, and reinvention, dogs are the constant that keep us grounded," according to the campaign messaging, which highlights the routine and emotional stability dogs provide.
The partnership includes a Bob's Boost Bundle product offering on Maev's website, named after Press and Heath's dog. The campaign also features integrations on The RE-CAP Show podcast hosted by the duo and creator mailers.
Maev noted the collaboration represents a shift in athlete partnerships toward relationships centered on personal identity and lifestyle beyond professional sports competition.
According to Petfood Industry, Maev is the first and only human-grade raw food for dogs. Founded in 2019 by Katie Spies, an MIT engineer and dog parent, the brand's mission is to formulate easy-to-feed, efficacious daily nutrition. With the help of PhD veterinary nutritionists, Spies formulated Raw Food, Supplement Bars, Bone Broth Topper and Freeze-Dried Treats made with whole foods and super nutrients to elevate the daily rituals of dog care and fill every bowl with maximum nutrition.
