NaturVet hosted its first "Pawfect Match" adoption event in December in partnership with Second Shot at the Humane Society of Tampa Bay (HSTB), resulting in adoptions for more than 150 pets. The company donated $100 per adoption, totaling $15,000, to support HSTB's operations.
The week-long event featured professional photo sessions by Second Shot founder and photographer Adam Goldberg of AGoldPhoto Pet Photography. NaturVet brand ambassador Mario Lopez participated in select portrait sessions. The collaboration aimed to provide adoptable pets with professional photography to support adoption efforts.
The Second Shot initiative pairs professional photographers with shelter animals to create portraits showcasing individual pet personalities. In 2025, NaturVet partnered with Second Shot to sponsor over 100 pet photographs. The company plans to expand the collaboration in 2026 to additional locations.
"Second Shot was created to help animal shelters present pets in the best possible light and ensure every pet gets a fair chance at adoption," said Goldberg. "Our photography brings out each pet's personality, and partnering with a trusted brand like NaturVet helps expand that reach, so more pets can find loving homes."
NaturVet plans to expand the Pawfect Match initiative to two additional cities in 2026, continuing its partnership with Second Shot and Mario Lopez.
"Events like this demonstrate the real impact that thoughtful partnerships can have on pets and the people who love them," said Geoff Granger, CEO at NaturVet. "By combining adoption incentives, health and wellness support, and community collaboration, we're able to help more pets transition into healthy, happy homes."
