Pet's Table, a Mexican fresh pet food company founded in 2020, has scaled from a small kitchen operation to a 6,000-square-meter facility serving 24 states with over 800,000 orders, demonstrating that fresh pet food can grow alongside traditional kibble through direct-to-consumer subscriptions rather than replacing conventional products entirely.
- Pet's Table operates a 6,000-square-meter facility in Naucalpan near Mexico City and employs nearly 200 people across 24 Mexican states.
- The company achieved sixfold sales growth in 2023, tripled in 2024 and doubled in 2025, reaching operational profitability.
- Pet's Table offers commercial flexibility through subscription models allowing customers order whole meals or supplements to kibble.
- The direct-to-consumer subscription model provides visibility into purchasing patterns and recurring demand, improving production planning and customer retention.
- Fresh pet food represents an emerging commercially viable segment creating new opportunities for manufacturers and investors beyond traditional dry food markets.
Mexican fresh pet food producer Pet’s Table has expanded from a small startup kitchen into a company operating a 6,000-square-meter facility in Naucalpan, near Mexico City. However, the more interesting development is not the size of its facility, but the business strategy behind its expansion.
Founded in 2020, the company specializes in freshly cooked and frozen pet food delivered directly to consumers. According to press sources, Pet’s Table employs nearly 200 people, distributes across 24 Mexican states and has fulfilled more than 800,000 orders.
From startup kitchen to industrial production
The company began in a 20-square-meter kitchen in Mexico City, where its founders handled preparation, packaging and deliveries.
Pet’s Table reports that sales increased sixfold in 2023, tripled in 2024 and doubled in 2025. It has also achieved operational profitability, although production volumes and financial results remain undisclosed.
Its recent expansion illustrates how alternative pet food formats can develop industrial operations beyond traditional extrusion-based manufacturing.
Competing for a share of the bowl
One particularly interesting feature of Pet’s Table is its commercial flexibility. Customers can purchase complete fresh-food diets or complementary plans combining fresh food with conventional products. This distinction matters.
Fresh pet food does not necessarily need to replace kibble to expand. By capturing even a portion of daily feeding, alternative formats can generate additional demand without requiring consumers to abandon established feeding habits. For conventional manufacturers, the competitive threat may therefore emerge gradually, through changes in the composition of the pet’s diet rather than outright brand switching.
The economics behind the subscription
Pet’s Table also challenges traditional distribution economics. Its direct-to-consumer subscription system provides visibility into purchasing frequency, feeding requirements and recurring demand. This information could improve production planning and customer retention.
However, frozen distribution introduces costs that conventional dry food manufacturers largely avoid. Cold-chain logistics, delivery frequency and customer acquisition expenses create a different profitability equation. The key question is whether recurring purchases generate sufficient value to offset these additional costs as the company expands geographically.
An emerging competitive frontier
Pet’s Table’s expansion highlights an opportunity in Mexico’s pet food market: Fresh food can grow alongside conventional dry food rather than competing exclusively to replace it.
The company’s next challenge will be to demonstrate that its subscription business can sustain repeat purchases, control distribution costs and achieve economies of scale as production increases.
For the broader industry, the significance is clear. Fresh pet food is moving beyond a niche proposition and beginning to establish itself as a commercially viable segment, creating new opportunities for manufacturers, suppliers and investors.
