Survey: Despite economic pressures, consumer spending priorities favor pets

Pet food manufacturers and processors are seeing sustained demand as American consumers maintain spending on animal companions even while reducing expenses in other categories. New consumer research from CouponCabin reveals that pet-related purchases remain a priority across multiple spending levels, with implications for product positioning and retail strategies.

CouponCabinPet food spending patterns show market stability

More than half of surveyed consumers spend between $500 and $1,999 annually on their pets, with food representing a significant portion of this expenditure. Additionally, 14% of respondents report spending between $4,000 and $9,999 per year on pet-related products and services.

The survey shoed quality considerations drive purchasing decisions, with nearly 75% of pet owners selecting higher-priced pet food brands. However, consumers are not necessarily choosing the most expensive options available, suggesting price-quality balance remains important in purchasing decisions.

The data shows 44% of respondents prioritize spending on pets over personal purchases, family or friends. This spending preference extends to gift-giving, with nearly 35% more likely to purchase birthday gifts for friends' pets rather than the pet owners themselves.

CouponCabinRetail channel performance and consumer behavior

Pet food retail channels show distinct market share patterns among surveyed consumers. Chewy leads with 39% of respondents citing it as their primary retailer, followed by Petco at 31% and PetSmart at 29%. The survey showed Walmart maintains a significant presence in the pet food retail space due to convenience and competitive pricing strategies.

Consumer loyalty appears fluid, with 54% of respondents having considered switching their pet food purchasing location. Quality concerns drive 55% of these potential switches, indicating opportunities for manufacturers to differentiate through product positioning and retail partnerships.

Subscription services are gaining market traction, particularly for specialty products and treats. BarkBox leads subscription usage at 49%, followed by BoxDog at 38%, PupJoy at 31%, Meowbox at 24%, and KitNipBox at 20%.

CouponCabinPurchase frequency and product categories

Pet toy purchasing shows consistent demand patterns, with 28% of pet owners buying new toys once or twice every six months. Seven percent purchase new toys weekly, indicating a robust market for supplementary pet products beyond food essentials.

Specialty purchases demonstrate consumer willingness to spend on non-essential items, with 23% of respondents having purchased complete outfits for their pets. Other notable purchases include personalized birthday cakes, luxury bedding, pet strollers and cosmetic products.

Research Methodology: This survey was conducted by CouponCabin on July 8, 2025, among 1,008 U.S. adults.