Ingredient Issues

George Collings
George Collings is president and founder of Nutrition Solutions (george@nutritionsolutionsgroup.com) since 2005. With over forty years of experience, Collings is a uniquely board-certified nutritionist and food scientist in both animal and human sides of nutrition. Nutrition Solutions' team of experienced professionals are uniquely qualified to support new and existing nutrition businesses (pet, animal, human) with innovation and development in every phase of business.
Ingredient Issues
Pet food science — Leading the way to healthier pets
Dr. George Collings discusses the very real pitfalls of putting scientific research and reactive opinions on the same level of validity in pet food.
Loss of confidence in the scientific process can be damaging to brands and to the pet food industry as a whole.
Pet Food Ingredients
Pet food ingredients and product innovation
Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”
The demonization of pet food ingredients from within the industry limits the potential for innovation and confuses pet food consumers.
Nutrition
Pet food labeling – How do we communicate nutrition to consumers?
Learn about the various pathways in pet food labeling, and where the line is between what should be conveyed and what often is conveyed.
Accurately conveying pet nutrition information to customers is vital to building trust.
Nutrition
Pet food labeling — Who has the ear of the consumer?
Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.
Pet Food Ingredient Mix
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