Ingredient Issues: Page 2

George Collings

Ingredient Issues

Supportive or softness — Collagen versus gelatin

Collagen should be just as commonly accepted as gelatin in the pet food ingredient approval arena.

While collagen and gelatin have their differences, they are both commonly used as ingredients and should be treated equally when it comes to approval.

Pet Food Additives/Supplements

Pet food toppers: Can you top that?

People want to give their pets a more customized feeding experience.

Toppers and mixers are used in a myriad of ways by pet owners, including as treats, as supplementation to main feeding and in some cases as meals themselves (if they’re marketed as such).

Ingredient Issues

Pet food science — Leading the way to healthier pets

Dr. George Collings discusses the very real pitfalls of putting scientific research and reactive opinions on the same level of validity in pet food.

Loss of confidence in the scientific process can be damaging to brands and to the pet food industry as a whole.

Pet Food Ingredients

Pet food ingredients and product innovation

Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”

The demonization of pet food ingredients from within the industry limits the potential for innovation and confuses pet food consumers.

Pet food labeling – How do we communicate nutrition to consumers?

Learn about the various pathways in pet food labeling, and where the line is between what should be conveyed and what often is conveyed.

Accurately conveying pet nutrition information to customers is vital to building trust.

Pet food labeling — Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

Pet Food Ingredient Mix

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