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There is continued interest among consumers in purchasing quality products that support or guarantee the health and well-being of pets. Descriptive words are used to communicate product attributes like flavor, recipe, palatability, aroma, nutritious, complete and balanced. The terms hydrolysis or hydrolyzed are not typically among these descriptors. The definition of hydrolysis is likely unknown or misunderstood by consumers, yet hydrolyzed proteins are widely used in the pet food industry.