Clean Label Project — science or marketing?

Clean Label Project has released a report that misses the mark in terms of thorough scientific inquiry.

George Collings, Ph.D.
March 10, 2026
Amid growing concerns about misinformation, industry leaders need to ensure consumer communication is grounded in facts and scientific rigor.
Amid growing concerns about misinformation, industry leaders need to ensure consumer communication is grounded in facts and scientific rigor.
TatyanaGl I iStock.com
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The thought of a food product’s contamination brings concern to anyone — consumers, food companies, ingredient companies and trade associations. With the launch of the Food Safety Modernization Act (FSMA) in 2011, the goal was to improve the consistency of our food system (human food and animal) while reducing issues with safety and health. Unforeseen contamination should be more limited as ingredient sourcing, approvals, and controls are more intense and part of the overall process of FSMA.

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